OK.
The Dove ads. I'm sort of oblivious; I haven't actually seen any of these in the wild, but it seems like everybody's got their knickers in a twist about em. I guess there are some guys whose manhood is actually threatened by the presence in their field of vision of underwear-clad chicks who don't look like all the other mostly-unclothed chicks they like to look at while whacking off. And some other people, apparently, are freaking out because oh my god these women are FAT! Yuck! Unhealthy!! And then there are some girls, I guess, going all 'yay, it's OK to be fat! I saw this girl in this one ad, and she was like, well, not fat exactly, but she looked sorta normal, and they let her out in her underwear anyway.'
Yippee, an ad campaign giving us all permission (!) to be young, beautiful, airbrushed, and fit -- and we can even choose from several skin colors and heights, and to be something larger than a size 2. In comfortable white cotton undies, no less. Hey, I'm going to rush out and buy some of that -- what is it again they're selling? Body Firming Lotion?
What in the fucking bloody goddamn hell is that for?
Yikes. Hang on. I'm having a flashback here. I know exactly what that shit is for. They use it to take money away from women. The cosmetic-industrial complex, I mean. And it works! The part about the money does, I mean.
I found out about such things in my early twenties. I wasn't fat, exactly, but I was on a diet. I'd in fact been on a diet for much of the previous decade. Since that growth spurt right before puberty when my mother got terrified because I was already almost 5 feet tall (her height) and weighed almost 95 pounds (her pre-pregnancy weight). She was afraid for me, see, because she knew that if I got fat, no one would love me. She said it right out. It was for my own good. If I ever actually got fat, then men like my father wouldn't marry me, and women like her would talk about me behind my back, and pity me. She was not wrong, as it turned out.
But I got very good at dieting in the meantime. And exercising. And throwing up after meals. It would never happen to me, I was pretty sure of that at least. But then I was in the locker room one day and my best friend (a ballerina) pointed out that, if I stood a certain way, with my butt sort of clenched, it looked almost like I was getting cellulite on my ass.
Oh! the horror! I couldn't quite see it, but she assured me it was there. A woman in her thirties, maybe, was in the room with us, and she overheard us and laughed at us! Laughed! Had she no idea that my entire future was on the line? She dropped her towel and we stared, aghast, at the fit, trim gal we'd seen encased in lycra in the advanced aerobics class. She had stretch marks! And cellulite! And her tits -- gravity -- oh my god!
"We all get it, girls," she said, or something like that. "Might as well relax."
She was trying to be kind, of course, but my friend and I got dressed in a damn hurry, terror in our eyes as we looked around and noted that there was not one perfect body over the age of like 15 in there. And this was a hard-core fitness studio kind of place, not some YWCA full of stressed-out moms and middle-aged secretaries trying to relax in the hot tub. This was not the sort of place where you saw actual fat chicks. Models worked out there.
So off we went to our favorite department store to buy some shoes or something on the way home, and stopped by the cosmetics counter to see if there were any free-gift-with-purchase totebags, which we sort of collected. I can't remember whether there were any or not, because we were entranced by a new product on display in the very posh end of the cosmetics department.
You might say we were extra vulnerable at that particular time, on that particular day, at that particular point in our lives. It was a perfect marketing moment: naked unquestioned desperation meets product, and money will be spent.
I wish I could remember what that shit was called, or who made it, but it was one of the high-end cosmetic companies and it smelled really, um, well it was made out of seaweed I guess, and it came with this specially designed device for massaging it into your ass and your thighs. What it did, see, was break down the cell walls of cellulite and if you used it faithfully every day for the rest of your life, you would never be troubled by cellulite. Totally scientific. Breakthrough discovery. You might get a fat ass, but it would be as smooth as it was the day you were born. Sort of.
Well, we both bought some, free tote bag or no. And we used it every day until we couldn't stand the smell any more. And that shit was expensive! And oh my god, it stunk! And you know what? It didn't work! It did absolutely fucking nothing! Plus it had the extra bonus effect of making us look at our asses every day, right after we stepped off the scale, to see if it was working. If we'd been able to get a full-length magnifying mirror we would have, to better see our hideous flaws and repent. I would quite cheerfully have donned a burka to hide my shame at the horror that was my own perky little 21-year-old ass.
Jesus.
So, yeah, now it's 20-some years later. I have cellulite. And stretch marks. And I guess my ass is kind of big, now that you mention it. And let's just not talk about gravity and my tits in the same sentence.
And they are still trying to sell me that shit?
I'll keep my fifty bucks, thanks.