Zook, M., Dodge, M., Aoyama, Y. & Townsend, A. (2004) New Digital Geographies: Information, Communication and Place. in S. Brunn, S. Cutter & J. Harrington (eds)
Geography and Technology, Kluwer Academic Publishers, Netherlands.
Abstract: This chapter provides an overview of contemporary trends relevant to the development of geographies based on new digital technologies such as the Internet and mobile phones. Visions of utopian and ubiquitous information superhighways and placeless commerce are clearly passé, yet priveleged individuals and places are ever more embedded in these new digital geographies while private and state entities are increasingly embedding these digital geographies in for us. First is a discussion of the centrality of geographical metaphors to the way in which we imagine and visualize the new digital geographies. Then the example of the commercial Internet (e-commerce) is used to demonstrate the continued central role of place in new digital geography both in terms of where activities cluster and how they vary over space. The transformation of digital connections from fixed (i.e., wired) to untethered (i.e., wireless) connections is explored as to its significance in the way we interact with information and the built environment. Finally is an examination of the troubling issue of the long data shadows cast by all individuals as they negotiate their own digital geographies vis-à-vis larger state and private entities.
Summary of main points: This chapter grapples with many issues simultaneiously never really giving an in-depth treatment to any of them. However, it is a good overview of the impact of digital technologies on urban spaces and their inhabitants. I deliberatly put the spaces first and inhabitants second because the paper attempts to approach these topics from a purely structural point of view, but drops to the level of individual when the former fails. Authors start out by pointing out the essential place-ness of the "placeless" digital technology - where bits are delivered "from here to there". Yet the rhetoric around digital technology conveniently conjures up the image of placelessness. Why?
Authors suggest that digital technologies are actually made understandable to consumers through the use of common analogies - "spaces" like "hyperspace, dataspace, netspace, cyberspace". Yet these analogies are not simply vehicles for understanding, but active constructs that create an illusion in an attempt to hide reality. That reality is the essential placeness of this technology. This is possible, because the infrastructure necessary to make digital technology function is largely invisible. Fiber-optic networks are largely invisible, and this invisibility may be one of the reasons why it has been so easy to concieve of the Internet as "nongeographic" - a nonspace somehow housed in aether. While this is generally true for the Internet, it is not so for cellular phones. Proliferation of cell towers is hardly invisible as local communities enter into drawn out arguments with wireless providers about the essential ugliness of mushrooming towers. Zook & colleagues argue that the "where and how of the physical embeddedness of data networks is important" for several reasons. Mainly because ignoring the physicality of the networks makes it difficult to understand the unevenness of access (illustrations of the digital divide) and easy to ignore potential vulnerability of these networks to malicious attacks. Zook et al. suggest cartographic visualizations as a potential remedy for this oversight.
There are different ways of mapping the Internet and a number of them have been attempted over the last decade. Zook et al. state that, since online interaction is currently dominated by "visual interfaces, rather than aural, tactile or olfactory interfaces", visualizations seem the most appropriate for attempting to understand the "latent spatial structures" of the Internet by examining information and interaction flow patterns. They state that it is important to consider the goal-directed activity as part of the information space. Authors then go on to suggest that "spatialization" may be the ultimate tool to create models "on the fly" from dynamic data, and that as mobility increases the role it plays in the use of digital technologies, this "on the fly" spatialization, combined with context-aware and location-based computing can create new individually tailored digital interactions in physical spaces. Ok... so we went from the complaint that certain kinds of mapping of the digital technology use and information flow were lacking or simply overlooked, to suggesting that there are methods that can create "on the fly" individualized renderings of information. They do mention that these kinds of development will bring with them implications for privacy and ethics that will need to be considered. At this point, the paper starts to sound a little prophetic - with the "this will happen" style of narrative. Quite honestly, I am a little lost - what is the point of these statements? There are many statements here, but little discussion of their value and meaning.
So far, the authors started out with saying that popular rhetoric attempts to "disembody" the Internet, but it is necessary to tie the network back to its physical manifestations, in order to really understand some of the important issues surrounding it (and to prevent a terrorist attack??). One way of doing that is through several different methods of geography visualzations. Spatialization, a method of visualizing large amounts of abstract data may work very well in this situation, and... once we start visualizing, we invitably will bring it back down to the individual user, and provide content to them based on their individual profile and location. It is unclear why the last part of statement follows from the previous ones.
Authors then go on to give an e-commerce example as a way to illustrate that physicality of the network really matters. They slam the dot com boom, then compare e-commerce development in Japan and Germany, noting how pre-existing cultural expecitations, social structures and policies affected the path of development in these two technologically advanced countries. Through these examples, authors arrive at a conclusion that "technology of the Internet does not itself determine the structure and role of these participating places but offers new possibilities for participation, interaction and exploitation based on existing historical and cultural attributes." So technology does not have a cookie-cutter effect on everyone (that's nice). However, its structure and limits interact with existing historical and cultural contexts of both places and people to produce unique outcomes.
This conclusion makes things tricky for something like
The World Internet Project for example, where the goal is to measure general use of "the Internet" in the population and make general assessments on the basis of the numbers collected. Taking Zook et al. argument a little further - only total uniformity of access can make the numbers collected by this project in any way illustrative of general trends. Alternatively, these numbers need to be firmly tied to geographical differences between users in order to be interpretable. Thus the trends on which the project reports, may be relevant for specific populations but not for whole countries (at least in the case of large countries like the US, Canada or China). Also, if the project considers only PC-based Internet use, then the reports from China, Hong Kong or Japan, may be profoundly misleading, since much of "information and communication technology" use actually happens via a phone rather than a computer.
Having dealt with digital technologies in general and the "tethered" technologies specifically, authors go on to explore "untethered" wireless technologies. While their descriptions of "flocking" activity of youth are shallow and better analyses can be found in the work of Rich Ling and others, Zook et al. do consider the effect of mobile technologies on cities in general, which is something I haven't seen previously. They say that "traditionally, cities had functioned on a daily cycle of information flow with mass media like newspapers, third spaces like bars and cafes, and family conversations at the dinner table as the primary means of information exchange." Mobile technologies allow a completely different temporal pattern of information dissemination. This, in turn, could change the pattern of public consumption of information (often speeding it up) and subsequent reaction to this information - sometimes providing opportunities for unexpectedly timely responses. As adoption of wireless technologies increases, behavior patterns change from regulated and predictible to "on the fly" and dynamic, making them harder to control. I wonder whether these changes are really this simple and extreme though. Authors state that such untetherdness gives users more control over how where and when they create or consume information.
I am willing to accept this with a caveat that there remain issues of access (who has what kind of technology on hand), ability (who knows how to use whatever technology they have), and critical mass (who knows the people who also have said technology and know how to use it in order to take advantage of these new abilities). Regardless, however, the daily rhythm of the city hasn't changed dramatically - we still go to work in the morning, have lunch around midday, drink after work with friends, have dinner with family in the evening, maybe going out at night and sleep for 4-10 hours a day. These patterns may have slightly altered in the process of coordination, but they still exist. Regadless of our ability to receive information quicker, many of us still prefer to receive it when we choose to - on the way to work via radio or newspaper, during lunch from friends and colleagues, during our social hours. Just because information exists and is available, does not mean it is actually consumed, only that it can be consumed at a quicker pace.
Towards the end of this piece Zook and colleagues get to the final point under consideration - the panoptic properties of digital technologies. They come up with a brilliant concept of "data shadows" - the record of use of digital technology on a daily basis. All of us have grown parallel digital or "data shadows" that may be eternally persistent and used by others without our knowledge, while these shadows are connected directly to us. Authors acknowledge that the effect of these digital shadows is certainly not all bad and not all good. While purely Orwellian visions of the future may not be entirely justified, the purely utopian vision of smart technology creating blissful lives for us in the future is all too idealistic. As these "data shadows" become mobile, they undergo changes - making their owners constantly visible and accessible. An scene from the Minority Report comes to mind as the main character traverses a mall wading through voice advertisement tailored directly to him. This image of these perpetual, mobile, continuous "data shadows" with "long memories" is disconcerting when coupled with the realization that most users do not give thought to this development as they integrate digital technologies deeper and tighter into their lives. Although, this form of permanent memory can be beneficial to individual users, it can also give rise to an over-policed society.
What's to be done? There is no answer to that in this paper. Authors raise a large number of issues but give few answers aside from profetic-like statements of what will be without too many explanations of why. The pictures they paint are sometimes confusing and sometimes extremely compelling. Yet they conclude with a long description of what a future research agenda in social geography should be. Most of the questions they raise end up on this future research agenda, making me wonder, so what is it that we know now that we could use to hedge our bets and make the future potentially less Orwellian and, maybe, just little more idealistic.