Happy Holidays from the Reader Team

12/18/2008 11:55:00 AM

Posted by Brian Shih, Product Manager

As 2008 draws to a close, we'd like to leave you with a little gift. And since we know the one thing everyone wants is more stuff to read (don't forget you can hide unread counts!), we've got just the thing.

You may have noticed that we added a little "What's hot" section our blog's sidebar that shows some algorithmically generated stuff that is interesting across the web. Who are we kidding... you're probably reading this blog in Reader, so this is news to you. If you're interested in Google's Top 10 Hidden Treasures, meat-scented body spray, or being a little more environmentally friendly, what are you waiting for? Go check it out (view in Reader)! We've also added it to our Staff Picks bundle, so if you haven't yet taken a look at some of the other awesome blogs there, go ahead and treat yourself.

We hope you enjoy it, and hope you have a happy holidays! See you all in 2009.

Special thanks goes out to Derek on the Recommendations team for making this awesome feed possible!

Updated 12/19/2008: Clarified that "What's Hot" lives in the Reader Blog's sidebar, not Reader itself.

Square is the new round.

12/04/2008 11:39:00 AM

Posted by Jenna Bilotta, User Experience Designer

On the Reader team, we know that the old adage "change is good" isn't always true. Sometimes, change is just change. In this case, we hope that these decisions both improve your Reader experience today, and pave the way for additional improvements down the line. So...what's changing, you ask?

Updated look and feel

Google is all about speed, both under the hood as well as in the user experience. So, in order to make Reader act and feel more speedy and responsive, we've removed some visual clutter, simplified some features and given everything a bit more breathing room. Out with the old rounded corners, drop shadows and heavily saturated colors -- in with a softer palette, faster components and a fresh new look.

(old)

(new)

Collapsible navigation

Each section of the navigation pane now has its own options menu and minimize/maximize controls. You can collapse each major section of navigation down to one line and focus on only the things you choose to use.

Friends get promoted

Shared items have grown up and gotten their own section in the navigation pane. You can collapse this entire section and use the title to see everything your friends have shared, or leave it open to track friends with shared items. (Don't forget that you can add new friends in "Sharing settings".)

Hide unread counts

We've heard you loud and clear. For some of you (and some of us on the Reader team), unread counts are a source of anxiety and can feel more like a to-do list than the random awesomeness of the Internet. So to help you sleep better at night, we've added the ability to turn off unread counts for each section of navigation independently. Subscriptions with unread items will still appear as bold, and you can see the number of unread items if you hold your mouse over the subscription name. To really set yourself free, try turning them off for all sections. (Ahhhhhh, now doesn't that feel better?)

More feed bundles!

Feed bundles are small sets of feeds related to a topic that you can subscribe to all at once. Historically, these were done "by hand" by the Reader team, but this just wasn't working out. So we've written a program to make "bundles" for us – no more manual editing of bundles, and a much richer and interesting set of subscriptions for you to choose from. We've added a bunch of new topic-based bundles for easier feed discovery. Just find the "Browse for stuff" link in the main navigation pane and look for the "Browse all bundles" link on the bundles tab. Now, you can learn more than you ever wanted to about NASCAR, yoga or knitting.

Looking for something that's moved?

• The "Refresh" button from the subscription list is now in the Subscriptions options menu or triggered by simply clicking on the word "Subscriptions"
• The "Show all - updated" controls are now in the Subscriptions options menu.
• The "Add subscription" button has moved to the top of the navigation pane.

As always, we love to get feedback in our discussion group, and we look for it in a number of other sources -- please keep it coming!

Is Your Web Truly World-Wide?

11/10/2008 02:45:00 PM

The Reader team is happy to announce that another 20% project has come to fruition: automatic translation in Reader! Post by 20% volunteer and glottology expert, Brett Bavar.

Believe it or not, the web truly is world-wide. That means there is a lot of interesting content out there in languages other than your own. You might have missed out on this content in the past, but now, with automatic translation in Reader, you don't have to miss a thing!

Next time you find an interesting feed in another language, just subscribe to it as normal in Reader. When you view the feed in Reader, check off "Translate into my language" in the feed settings, and (voila!) the feed will be immediately translated for you. Also, this setting will be saved so you can always view this feed in your own language.

Many thanks go out to the awesome engineers on the Google Translate team, who have provided the technology to make this possible. As they continue to make their translation systems better, you will get to reap the benefits automatically.

Have fun discovering all the great content out there on the truly world-wide web!

Better Cooking Through Reader-ing

11/06/2008 07:41:00 AM

We thought it would be fun to have some guest bloggers write about how they use Reader. Ann Verbin is a friend of the Reader team, and a pretty avid user. In this post, she writes about how Reader helps her find and organize recipes.

I started using Google Reader around the same time that I started cooking more – in fact, it was probably Reader that inspired me to really get into cooking. Shortly after Reader launched, one of my friends recommended a cooking blog, Chocolate & Zucchini, and I subscribed to it. I really liked reading about new recipes on the blog on a regular basis, and I would star the ones I particularly liked so that I could find them later. Soon, I was subscribed to many more cooking blogs, and was starring more and more favorite recipes daily. My starred items list became very long, and it was becoming hard to find things that I remembered I liked (this was before Reader had search).

This is when I discovered item-level tagging. Instead of just starring each recipe I liked, I would also add a tag (or several tags) to it. My tags were generally divided into meal ideas (e.g. "dessert", "breakfast", "main-course") and ingredient specifics (e.g. "eggs", "vegetables", "meat", "pasta"). This way, if we were having people over and one of the guests was vegetarian, I would browse through my pasta and vegetables tags for ideas on what to make. Even after Reader added search, I continued to star and tag my favorite items. Search is very useful when you know what you are looking for, but less appropriate when you are just considering what to make for dinner and don't have anything too specific in mind.

The last tags that I have created for my item-level tagging are "cooked" and "cooked-good". This way I can keep track of all the recipes that I have actually tried out, and not just read about. And any time I am feeling in the mood for something (somewhat) familiar, I can browse through my "cooked-good" tag.

What do Google Reader engineers read?

10/29/2008 09:29:00 PM

Posted by Mike Knapp, Software Engineer

We are all passionate feed readers on the Google Reader team. For us, working on Reader is a dream job. Why? Because we have the perfect excuse when we're caught browsing feeds at work!

For a bit of fun, and to show you what we like reading, we've put together a bundle of our favorite feeds. After much deliberation, we've narrowed down our "Staff Picks" to the following:

• Cute Overload (view in Reader)
• Design Milk (view in Reader)
• Dinosaur Comics (view in Reader)
• Jake And Amir Dot Com (view in Reader)
• Just Bento (view in Reader)
• La Tartine Gourmande (view in Reader)
• MAKE Magazine (view in Reader)
• POPSUGAR (view in Reader)
• Rock, Paper, Shotgun (view in Reader)
• The Big Picture (view in Reader)
• The Kitchn (view in Reader)
• ThinkGeek (view in Reader)
• WebUrbanist (view in Reader)

Not only do these feeds capture the personalities on our team, they are mainly all "full text" feeds (i.e. containing the original pictures, videos and text).

If you want to subscribe to all of these feeds at once, head over to our discover page and subscribe to the "Staff Picks" bundle (English only).

If you haven't used Reader before, maybe these feeds might give you some ideas for websites you'd like to start tracking.

We hope you enjoy these feeds as much as we do!

We like it graphed

10/28/2008 02:50:00 PM

Posted by Dolapo Falola, Software Engineer

When we launched the Trends page last year, we wanted to visualize how we consumed data in Google Reader. One of the more interesting sections of the Trends page is the chart that shows items read by time. Spikes in the chart are a cool way of noticing patterns and possibly realizing that the reason we're less productive on Fridays is because of Reader. Some of us on the Reader team are obsessed with keeping our unread counts low so we wondered if we were being driven by the posting schedule of our subscriptions. We thought the chart might be more interesting if we showed when posts were coming into Reader, so we are now graphing published statistics on the same chart. For example, in my set of subscriptions, even though I'm reading the majority of items in the evening, new posts seem to arrive in the middle of the day.

We also wanted to expose more fine-grained data. While it's useful to know what your overall reading trends are, we thought it might be interesting to also display this data on a subscription by subscription level. If you've ever been curious about when your favorite subscriptions were publishing new posts or when you were reading them, click the "show details" link in the upper right corner of the viewer. It's a good way to peak into your personal habits as well as the posting schedule of your favorite blogs. While you're in there, check out the other details - we also display the last crawl time and any errors encountered during that crawl.

Reading The Guardian, full-text style

10/24/2008 12:38:00 PM

Posted by Brian Shih, Product Manager

We've always used Reader to keep up to date on news and current events and today it just got a little easier: The Guardian just moved all of their RSS feeds from partial to full-text. They are the first major newspaper in the world to do so, and this is, well, great news.

Over on their blog, they talk about making sure people can "get the guardian.co.uk experience in whatever context is most useful to them," and now whether you're interested in just the top stories (subscribe in Reader) or music album reviews (subscribe) or just articles on politics by Marina Hyde (subscribe), you can read them in their full-text form, here on Reader.

This is a huge first step in making more content available in more places, and we applaud the Guardian for taking it.

iGoogle launches Reader integration

10/16/2008 10:08:00 AM

Posted by Mihai Parparita, Software Engineer

It's a little known fact that Reader and iGoogle are siblings. They share some parents (hi Steve!). They've both been growing up fast since their respective launches in mid-2005. They even sat next to each other for a while.

When we heard about the iGoogle team's plans to have a canvas view (allowing for much richer content), we thought it would be great to help a brother (or is it sister?) out. We therefore took on the task of powering iGoogle's new canvas view for feeds. Now you can get the same powerful Reader interface for any feed in iGoogle, complete with keyboard shortcuts, expanded and list views, infinite scrolling and embedded videos.

For those of you who are Reader users already, the Reader gadget has also been updated to take advantage of the canvas view: you can now share, email and browse through your folders and subscriptions, all within iGoogle.

You can see both the new feed view and the updated Reader gadget in action on the updated iGoogle.

One word to describe Google Reader...

10/13/2008 12:15:00 PM

Posted by Nick Santaniello, Consumer Operations

Over the past two weeks, some of you may have noticed (and might have even clicked on) a link to a satisfaction survey while using Google Reader. We're always interested in learning more about how you use Google Reader and what features you'd like to see next. We'll certainly be sharing what features and fixes emerged from your input in the coming weeks.

We asked all of you to describe Reader in one word and, well, here's what you said:

(Responses as of October 6th, 2008) | Word cloud created at http://wordle.net

Try clicking the image to see a zoomable version that allows you to get close and see some of the less frequent, yet often equally insightful/amusing, words you used to describe Reader (you can also turn your own images into zoomable maps here).

We were really happy to hear that the great majority of respondents thought very highly of Google Reader, but we also acknowledge that there's a lot of work to be done, as some of you described Reader as:

• Meh
• cpumemoryhog
• adequate
• clunky

Finally, we didn't know quite what to make of some of your descriptions, but enjoyed them thoroughly nonetheless:

• Wunderbar
• Cromulent
• creamy-goodness
• Pineapple

Thanks again for your helpful (and highly amusing) feedback!

Two New Power Readers, and Canada

9/25/2008 07:50:00 AM

Post by Robby Stein, Associate Product Marketing Manager

Today we added two more journalist contributors to the Power Readers in Politics project: Marc Ambinder (Associate Editor of The Atlantic) and Jerry Seib (Executive Washington Editor of The Wall Street Journal). There are now 10 journalists sharing and commenting on political news with Google Reader, who in total have shared over 300 news items since we launched. By visiting the Power Readers site and clicking on your favorite contributor, you can add any participant's shared news feed to Google Reader so you won't miss newly shared items.

As a quick refresher, we launched Power Readers in Politics in August so that people could see the news sites read by Barack Obama and John McCain, and discover political news articles being shared in Google Reader by both the presidential campaigns and leading political pundits.

If you are interested in Canadian politics, we launched Power Readers Canada yesterday that features shared news from the major party leaders and top Canadian journalists.

Friends Everywhere, and other Friendly Features

9/23/2008 02:25:00 PM

Posted by Chrix Finne, Product Manager

It's Tuesday here, so the Reader team is happy to announce a bunch of new features: friends worldwide, tagging with note, alphabetical ordering, and even last-crawl-date. Fun!

Friends Everywhere

Now that our new and improved sharing features are available in the US, we have made sharing with friends available to Reader users in all supported languages. We are dedicating this to our teammate Steve Goldberg, who claims he can speak almost every language in which Reader is available.

Tagging while Sharing and Noting

Notes are great, but sometimes a note just isn't enough. Notes occasionally need more color, more flavor, more organization. So, you can now add a tag while adding a note. This is especially useful if you use lots of tags to organize your posts, or if you have multiple public shared tags. We'd like to dedicate this to our newest teammate, Mike Knapp, who enjoys being user-facing.

Sort your Subscriptions

We've had countless hours of fun dragging n' dropping our feeds to keep them organized, but that can get annoying. So, in a move to delight lexicographers everywhere, you can now choose between alphabetical ordering or drag n' drop ordering for your subscription list, via an "Options" menu at the bottom-left of Reader's interface. This feature is dedicated to Ben Darnell, whose name is near the start of the alphabet.

And, as a bonus, we've exposed the date we last crawled a feed in the "details" area, and made some iPhone speed improvements and bug fixes. Have a happy Tuesday, and, as always, let us know what you think of our new features.

Get your Blogger following fix (in Reader)

8/28/2008 05:52:00 AM

Posted by Mihai Parparita, Software Engineer

Our friends on the Blogger team just launched Following. Blogger users can now "follow" blogs they like, giving them an easy way keep up with their favorite blogs, and allowing authors to see who their readership is.

Better yet, followed blogs also show up in your Reader account, in their own folder. That way you can get the full power of Reader's tagging, sharing and starring without having to maintain two separate reading lists. Of course, if you'd rather not see followed blogs in Reader, there's a setting to hide them.

We hope you'll have fun playing with Blogger's new social feature. And if following brings you to Reader for the first time, welcome!

Read what they read

8/18/2008 10:03:00 AM

Posted by Chrix Finne, Product Manager

The Reader team has always been interested in politics, and we use Reader (of course) to stay current on all the political happenings. As we were reading and sharing amongst ourselves, it got us thinking: what would happen if political newsmakers used Reader too?

Today we're announcing Google Power Readers in Politics: leading political journalists and both U.S. presidential campaigns using Reader to read and share news. You can read what they read, and see what's on their minds as they share and discuss news. Each participant has created a reading list with a feed you can subscribe to in Reader (or any other feed reader), and is also publishing shared items. Here's the list of participants:

• Obama and McCain campaigns
• Mike Allen, POLITICO
• Chuck DeFeo, Townhall
• John Dickerson, Slate
• Mark Halperin, TIME
• Arianna Huffington, The Huffington Post
• Ruth Marcus, Washington Post
• Jon Meacham, Newsweek
• Patrick Ruffini, The Next Right

Visit http://www.google.com/powerreaders to get an overview, and subscribe to what you're most interested in using Reader. We're excited to see what's newsworthy this election season - we hope you will be too!

Pick your friends!

8/13/2008 01:30:00 PM

Posted by Dolapo Falola, Software Engineer

Today we're excited to announce several improvements in the way sharing works in Reader. You've given us lots of feedback on the way our experimental sharing features work and we heard you loud and clear: you want more control over your sharing. We've been working hard to create a more flexible way to let you choose who to share with; you can now manage a Friends list within Reader, separate from your Gmail chat contacts.

To get started, you can choose to either continue sharing with all of your chat buddies or create a custom Friends list with those that you hand-select.

People that you add to the Friends list will be able to automatically see your shared items in Reader (remember, shared items always have a public URL).

We've also made it easy to manage who shares with you. When someone decides to share with you, you will get a notification and the ability to preview and subscribe to their shared items. At that time, you can also choose to share your items with them (or not).

We hope that this increases the flexibility and control you have over who you share with. We always love to hear your feedback as we continue to improve the sharing experience in Reader.

Brand new Google Reader for iPhone

5/12/2008 03:01:00 PM

Posted by Dolapo Falola, Software Engineer

Mobile web browsers have come a long way since we first introduced an XHTML version of Reader back in 2006. For example, iPhone and iPod Touch owners know how powerful having a full-featured browser is. We on the Reader team are heavy mobile Safari users. Sometimes we use it to kill time, other times for answering important questions that come up during brunch: What is Tyrol's first name? How is maple butter made? How do you sweeten rhubarb for sangria? What is John Gruber saying now? For questions like the last one, we of course use Reader to keep up with our subscriptions.

To make our (and your) Reader iPhone experience better, we wanted to really take advantage of the iPhone's capabilities. Today we're releasing a new beta version of Reader designed for the iPhone and other mobile phones with advanced browsers. You can use it by visiting http://www.google.com/reader/i/ on your phone.

This new version is designed to offer many of the same features as the desktop, while making it quick and easy to act on items. If you've used list view, then it should be familiar to you. Scan the titles for an item that interests you, tap and it expands in place. Starring, sharing, and keeping unread are done in place, so you never have to leave the list view or refresh the page. We think it's a very fast way to power through your reading list.

Since it's still in beta, we're not going to automatically send you to it, so bookmark the site so that you don't forget the address (http://www.google.com/reader/i/). We love getting feedback from users, so let us know what you think in our discussion group or the other channels.

Reader, Can I Have A Lens With That Please?

5/08/2008 11:46:00 AM

T.V. Raman and Charles Chen, who have helped out with accessibility in Reader in the past, have not rested on their laurels and have another feature to announce:

I've long maintained that CSS is one of the most well-kept (and consequently under-exploited) accessibility secrets of the Web. Thinking back to the time that CSS1 became a W3C Recommendation, those of us who cared deeply about accessibility took great care to ensure that the end-user had a lot of control with respect to how content was displayed -- yet, end-user tools that allow users to leverage this capability have been rare.

As we were experimenting with Google Reader using AxsJAX, one of the enhancements we prototyped was the addition of a simple CSS-based lens that allows the user to selectively magnify the current article. Notice that this is subtly different from using a generic screen magnifier -- in that later case, you end up magnifying the entire screen. Google Reader can be smarter; since it knows which article you are currently reading, it can selectively magnify just that article upon request. This results in much better use of screen real-estate -- something that is an even scarcer resource when you're a low-vision user.

After prototyping this via the AxsJAX framework, we decided that this feature made sense for exposing to all our users -- we have now integrated this functionality into the main Reader interface. So with this lens in hand (your pocket) you can continue to hit j and k to move through articles, and when you find the print too small to read you can press = or - to enlarge or shrink the font of the article you're reading. The C in CSS stands for Cascading -- and in this case, you the end-user get to have the final say in how you consume your content by cascading your request for a larger font on top of the presentation chosen by the content publisher.

-Raman

Share anything. Anytime. Anywhere.

5/05/2008 04:59:00 PM

Posted by Jenna Bilotta, User Experience Designer

Have you ever wanted to share something that you were reading, but you didn't want to go through the hassle of subscribing to a whole feed for a single interesting article? And what about sharing content from sites with no feeds? There you are, reading along, and you think to yourself, "If only everything on the web had a 'Share' button like in Google Reader!"

As it turns out, there's all sorts of information "out there" just waiting to be streamed, shared and otherwise consumed by you and your friends. Now you can finally show all of your Reader friends that awesome talking cat video you found, your favorite grilled trout recipe, or reviews of the best brunch place in your neighborhood -- all without a subscription.

Here are a few new ways you can add and share interesting things in Reader:

Share anything with a bookmarklet - Just drag this link from the Notes page up to your browser's bookmark bar and click, click, click your way to easy, no-subscription sharing in Reader. You can share any content from any web page, even if the site doesn't have a feed. For even more control over what gets shared, select some text from the page before clicking the "Note in Reader" bookmarklet and your selection will appear as the item's body. There's also a space for you to add an editorial note when you need to let your friends know why you are sharing something. You can always uncheck "Add to shared items" if you want to add something to Reader without also adding it to your shared items.

Share items with a note - If you are like me, you might want to share something in Reader, but think your friends might not "get" why you are sharing it. Use the "Share with note" button on the item toolbar to create a copy of that item with your own note attached to it. Now your friends won't have to wonder if the B-movie about an evil floor lamp you shared was intended to be funny, sarcastic, ironic or the real motivation behind your next movie night.

Add a note - Do you ever get the urge to just share a thought with your friends without attaching it to any particular item? Now, you can let your friends know whatever pops into your head (for better or for worse) by typing anything into the text box at the top of the Notes page.

We have also added a few other small features to make your sharing even more awesome! Add a little personality to your public shared items page by choosing from three new styles from your shared items page.

Finally, we've changed the list view to highlight when an item is being shared by a friend, as opposed to through your normal subscriptions.

I hope you like these new sharing features as much as I do, because I'm always on the lookout for even more ways to share cool things with my friends! As always, much of our feature development is in response to feedback that we get in our discussion group, and a number of other sources -- so please keep it coming!

Reader and ARIA: A new way to read

3/12/2008 09:44:00 AM

We on the Reader team are delighted to have a guest post today from Google usability expert T.V. Raman, who has announced on the Google Blog that Reader now supports ARIA-powered screenreading. Our thanks go out to T.V. and to Charles Chen, fellow Googler and creator of FireVox, for their work in enabling more people than ever to benefit from Reader. Here's T.V.'s post on how to get started:

ARIA For Google Reader: In Praise Of Timely Information Access!

Here are instructions on how to set up fluent spoken feedback from screenreaders and self-voicing browsers when using Google Reader.

Spoken output support in Google Reader is implemented using Accessible Rich Internet Applications (WAI-ARIA), an evolving standard for enhancing the accessibility of Web-2.0 applications. WAI-ARIA is supported at present by Firefox --- with future support forthcoming in other browsers. ARIA support in Google Reader has been tested in the following environments:

• Fire Vox The self-voicing extension to Firefox
• Firefox 3 with JFW 8.0 and Window-Eyes 5.5
• Portable Firefox 3 with both JFW 8.0 and Window-Eyes 5.5

Note that Firefox 3 is still in Beta and that ARIA support like the underlying standard is still in development. ARIA support in Google Reader is designed to help end-users experience the benefits of a powerful Web-2.0 application, while giving browser implementors and adaptive technology vendors a real-world application on which to test their implementations.

Activating ARIA Support In Google Reader

When you first open Google Reader using a screenreader, you will hear an invisible link labeled click here for ARIA enhanced Google Reader. Follow this link to activate ARIA support. You can bookmark the resulting page for future use.

Once on the ARIA-enabled Google Reader, press ? to hear a list of available keyboard commands. Power users note: most of these keyboard commands are available in the default version of Google Reader.

Please send all feedback to Google Group Accessible.

-Raman

One more step

3/05/2008 09:27:00 PM

Posted by Mihai Parparita, Software Engineer

photo by groundzero (CC-licensed)

Not every Reader release is filled with exciting new features, but we'd like to think that every little improvement counts. While we've been working on some longer-term things, we've also had time to make some smaller changes to Reader, which we're releasing today:

More languages and countries: Reader is now available in Austria, Czech Republic, Denmark, Finland, Norway, Poland, Brazil, Russia, Sweden, Switzerland, and Turkey.

Subscriber counts: If you were curious how many other subscribers a feed that you read has, you can now easily check: use the "show details" link in the top-right corner. Additionally, to see how indie/hip you are, you can use the "Most obscure" tab on the trends page to see the feeds that you subscribe to with the least number of subscribers. Just keep in mind what these numbers indicate.

Increased reading area: By shuffling some things around in the header area, we've managed to squeeze an additional 17 pixels of reading space for feed content. This may not seem like much, but every little bit matters when consuming hundreds of posts a day.

Bug fixes and performance improvements: We've made Reader faster to load when you have more than a thousand subscriptions. The settings page should feel perkier too. Finally, we've squashed some bugs -- most notably, bugs that prevented profiles from loading in certain cases. We also added improved keyboard navigation and fixed a problem refreshing search results. A lot of these tweaks and bug fixes are in response to user feedback that we get in our discussion group, so please keep it coming.

J-walking with Reader

2/07/2008 06:25:00 AM

Posted by Mihai Parparita, Software Engineer

Google Reader Keyboard (inspiration)

Google Reader is well-known for its keyboard shortcuts. When going through thousands of blog posts, news items, photos, etc. a day, it's important to do this as efficiently as possible. Many users find that using the keyboard is one way of accomplishing that goal.

The "j" key (which takes you to the next item) is perhaps the most well-known keyboard shortcut. However, there are many more keys to press, and I was curious to see just how much they were tapped in Google Reader. A quick analysis later, I came up with a simple top-10 list, and I thought it would be fun to share. The units here are "milli-Js", where 1,000 milli-Js are equivalent to all the presses "j" received.

Key	Description	Presses
j	next item	1,000.00 milli-Js
n	item scan down	324.18 milli-Js
k	previous item	139.49 milli-Js
m	mark as read/unread	43.91 milli-Js
t	tag item	37.48 milli-Js
p	item scan up	31.30 milli-Js
shift-n	next subscription	23.09 milli-Js
v	view original	17.98 milli-Js
o	expand/collapse item	16.81 milli-Js
s	star item	15.45 milli-Js

Of course, Reader has more than the 10 shortcuts listed above -- you can see them all in this list. Additionally, in some ways, the most important shortcut is not "j", but "?" (that is, shift-/). It shows you a cheat-sheet of all the other shortcuts.

Partly based on the data we gathered, and in our quest to make Reader as keyboard-accessible as possible, we've actually added a few more with the latest release. You can use "a" to open up the "Add subscription" form, "g" then "d" to go to the "Discover" page, and "g" then "f" to go your friends' shared items. If you have any other keyboard shortcuts you would like, feel free to mention them in our forums.