Tumblr, TikTok, Dead Memes, and ‘Me’: Finding Yourself in the Niche-fied Internet

Tumblr, TikTok, Dead Memes, and ‘Me’: Finding Yourself in the Niche-fied Internet

Sulafa Zidani in conversation with Amanda Brennan. Amanda’s decade-long career as an internet librarian spans across different platforms and materials ranging from memes to trends at large. I spoke to her to learn about how she understands and struggles with internet culture. In our interview, Amanda highlights the internet as a place for creative niches and fandoms where people can explore and make sense of their identity, with Tumblr being the quintessential place for that type of engagement. We also discuss the difference between “memes” and “trends” in Amanda’s work, how she organizes and categorizes internet culture to forecast trends, and whether trends ever really die.

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Games as Social Technology—A Syllabus

Games as Social Technology—A Syllabus

(Video) Game is a curious topic to teach. Despite its social and cultural significance, it is still a topic that gets an occasional “wow, this thing exists?” and a “wow, people are actually into doing this stuff?”, often followed by a “but it’s not real!” At times, you may catch a whiff of condescension in the awe. When you engage with popular culture enough, whether as an academic, a fan, or both, you get trained to its distinct note.


Game design is a curious topic to teach because this lingering prejudice can contribute to a unique classroom atmosphere; a sense of community. Many students are likely to have been drawn to the course by their pre-existing interest in games, with an eagerness that matches their fan expertise. They are likely to have observed and experienced first-hand many of the topics to be covered in class, although not necessarily with a critical or analytic approach. Research findings and concepts may resonate on a personal level, and discussions can be rich with examples. The class may grow to become a safe space to bond over shared passions, an environment that may not have been readily available to everyone. In fact, my first semester of teaching COMM 260: Games as Social Technology at the University of Illinois at Chicago (UIC)—which was also my first semester here—started with many “I was so happy to see a course on games!” and ended with a series of student presentations that truly felt like a celebration of learning and camaraderie that we have fostered together over the course of the past 15 weeks.

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YouTube Musicians and a Pathway from Fandom to Empowerment

YouTube Musicians and a Pathway from Fandom to Empowerment

In 2007, I was a K-12 music teacher in Northern Illinois when one of my students told me about this amazing website that had a ton of music videos that I could watch for free. Of course, the video-sharing website he wanted to show me was YouTube, the site with the slogan “Broadcast yourself. Watch and share your videos worldwide!” The site instantly provided me with listening and learning examples for my students to enhance their time in my classroom. Not only could I find random choir performances of the music I had programmed to have my students go home and practice with, but I also pulled inspiration from the ways people were converging culture to propel my students into new ways of creating.

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