“Popular” Dolls: A Discussion of the Wicked Movie Dolls in the Context of Wizard of Oz Merchandizing Culture

“Popular” Dolls: A Discussion of the Wicked Movie Dolls in the Context of Wizard of Oz Merchandizing Culture

In this final installment of the themed series on toys, Henry Jenkins and Lauren Sowa discuss how the many Wicked branded toys and dolls fit into the larger culture of dolls and collecting that has a long history with The Wizard of Oz transmedia property. From book, to stage, to screen, and back to book, and stage, and screen again, The Wizard of Oz has over a hundred years of cultural influence – with branded merchandising following its every step down the yellow brick road. 

This themed series on toys asked contributors to think about a toy/toys/toy company and explore how various cultures, groups, audiences, or companies find and make meaning (or money) through such play.

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Marvel on the Shelf: The Art and Play of Action Figure Display

Marvel on the Shelf: The Art and Play of Action Figure Display

There are many ways that adults enact the practice of action figure collecting: they might be driven by completionism or nostalgia; motivated by a hunt for rarities; alter the design through customization; maintain purchase value by keeping packaging intact; participate in a toy community economy through swapping, reselling, and second-had purchasing; and/or engage in a sense of play and expression through various forms of display. It is the latter of these expressions – the art and play of display – that I want to discuss here, which draws upon my own experience as an action figure collector.

This post is part of a themed series on toys that asked contributors to think about a toy/toys/toy company and explore how various cultures, groups, audiences, or companies find and make meaning (or money) through such play.

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Telling Your Toy Story: Fans’ Storytelling Practice in Shanghai Disneyland

Telling Your Toy Story: Fans’ Storytelling Practice in Shanghai Disneyland

It was 4AM in Shanghai, and a group of people in colorful clothing suddenly appeared. They were headed for a magical place: Shanghai Disneyland. They were up so early to wait in line for hours in order to get their hands on limited series products and to meet the characters – some, like Mulan, from major films but others, like LinaBell, solely from a toy line – in the park. This might seem extraordinary, but it’s actually an everyday occurrence—let’s talk about it.

This post is part of a themed series on toys that asked contributors to think about a toy/toys/toy company and explore how various cultures, groups, audiences, or companies find and make meaning (or money) through such play.

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Barbie in Pakistan: The Toy, the Movie, and the Cultural Ambiguities

Barbie in Pakistan: The Toy, the Movie, and the Cultural Ambiguities

In Pakistan, Barbie the movie transcended its form as mere cinematic spectacle and metamorphosed into a tool through which the complex, unspoken, and ambiguous scales of morality can be analyzed. Farooqui's recent research on the reception of this globally successful movie examines the responses of its Pakistani viewers to show the complex national landscape of reactions that went far beyond simple movie criticism.

This post is part of a themed series on toys that asked contributors to think about a toy/toys/toy company and explore how various cultures, groups, audiences, or companies find and make meaning (or money) through such play.

Read More