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The Research & Information Group

Research & Information 
Resources

NAB Research & Planning is dedicated to providing quality research to NAB staff and its members through surveys, industry analyses and other projects. The department tracks and analyzes a broad range of broadcast topics including financial data, ratings research and improvement, station personnel statistics, consumer trends and technological advances. The department also organizes NAB convention on-site research sessions and works closely with the academic community. 

NAB Information Resource Center maintains a collection of trade magazines, directories, and reference books.  Information specialists are ready to answer  NAB members' questions about the business and history of broadcasting, and also make referrals to experts on the NAB staff and throughout the industry. 
Contact us.  We also provide quick-reference service to members of the public.

For Information on NAB Research & Planning Publications, call (800) 368-5644 or go to

 

 
NAB has tracked Nielsen and Arbitron diary response rates for the past 10 years.

Library resources -- FAQ about the Broadcast Industry, links to websites worldwide, and reference services.

Click here to find out about the Committee on Local Radio Measurement (COLRAM), a radio audience research committee composed of representatives of from NAB member organizations.

Click here to find out about the Committee on Local Television Measurement (COLTAM), a television audience research committee composed of NAB member volunteers.

Arbitron's Portable People Meter (PPM) is a new multimedia audience measurement system currently being tested in the Philadelphia DMA.  See Arbitron's website for more details. 

Learn how Nielsen Media Research estimates unknown viewers in its diary markets. [text] [powerpoint]

Review the program for the August 2002 Broadcast Research Initiative seminar.

Information on NAB's Grants for Research in Broadcasting program.

NAB Research by Author

NAB Research by Topic

Research & Information Staff



Research & Planning

  

Information Resource Center