To Start with the End - The Blogosphere is NOT a Media Story
Microdocs has a summary of some research they have done on the way waves of attention flood through the Blogosphere, exchanging vital fluids with the mainstream media, bouncing off it, feeding back into it and often being put to bed at last within it.

It shows also that spontaneous emergences of ideas and memes are the rule and that Bloggers, even the A List, cannot use the tool to make things happen; interest, enthusiasm, attention, are generated by participating only. I like it, there is something new about the way we are negotiating our ideas about the world taking shape here.

Perhaps the last conclusions we came to in this study is that Blogs cannot be read in isolation from each other. Blog stories are understood and appreciated in aggregate and not in isolation. On the other hand, mainstream media stories tend to be read in isolation rather than read and compared.

In total, Microdoc News believes Blogging to be a radically different world than that of mainstream media