Mezzoblue : Importance of Brand
"As has been reported everywhere this morning, Mozilla has renamed Firebird. The new Firefox trademark is the result of a naming conflict with another open source project, and the process has been written up by those involved: Ben Goodger, Steven Garrity, and Jon Hicks."

HicksDesign : branding firefox
Jon Hickstalks about the evolution the fireFox brand went through.

McSweeney : Quotes from either...
...President of the United States George W. Bush or Sanator/Chancellor/Emperor Palpatine From The Star Wars Movies by Jason McGregor