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Bridging the Gap: Part V
Online Media for Traditional Marketers
You can't just order your media campaign and leave it alone. In Part V of this series, Mediasmith's David L. Smith and Karen T. McFee tell you how to regularly monitor your buy, and optimize both sites and creative to achieve higher awareness and sales for your clients.
Read more in this series to bridge the gap between traditional media and the brave new online world.
- Part IV - Explores planning and buying online media.
- Part III - Offers suggestions for documenting ROI and making Web advertising pay out.
- Part II - Helps you find the right level of interactive within the overall media mix.
- Part I - Establishes a frame of reference for media mix as it applies to the online medium.
Visit Agency Relations for more info especially for agencies.
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