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The SPIN Project (Strategic Press Information Network) provides media technical assistance to nonprofit public-interest organizations across the nation who want to influence debate, shape public opinion and garner positive media attention. SPIN offers public relations consulting, including comprehensive media training and intensive media strategizing and resources to community organizations across the country. We are growing the capacity of organizations to get their voices heard and do more effective media work on issues important to the future of our society. Read more...

PR with Principles
We believe the time is now for grassroots groups to boldly engage the press to communicate our values and frame our issues. Strategic, aggressive, planned and proactive public relations can make a difference in reframing debate and achieving our political, social and cultural goals. The SPIN Project works with a broad range of social policy, advocacy and grassroots organizations, all of which are working to strengthen both democracy and public participation. They typically focus on issues concerning civil rights, human rights, social justice and the environment. In addition, we emphasize a healthy respect for journalists and producers, both in mainstream and alternative media. Read more...



Bay Area Training
The SPIN Project's 2004 Bay Area Training will take place in San Francisco, CA on Tuesday, March 30. This highly interactive, fun, and grassroots-oriented workshop will hone your media skills and help you develop cross-movement relationships with other activists faced with the challenge of earning media attention for progressive issues. For more information contact us.

Winning Wages!
Exciting New Media Resource for Living Wage and Economic Justice Advocates Now Online

Living Wage laws are sweeping the nation as advocates and low-income workers successfully campaign for decent wages and economic justice. Winning Wages, A Media Kit for Successful Living Wage Strategies is a comprehensive resource for championing the living wage message through the media. It contains more than 170 pages of sample press releases, framing and message analysis, "how to" check lists and tips, models, and useful case studies from the field. Produced by the SPIN Project and made possible by Tides Foundation.

New Tutorial from The SPIN Project:
Speaking for Ourselves: Media Training & Communication Strategies for Communities of Color

All too often, people of color and indigenous communities are excluded from the media dialogues and debates that shape public opinion and public policy. These communities face a double challenge: media organizations and news coverage that don't reflect the diversity of the United States, and lack of access to communications training, strategies and resources. For social change organizations comprised of or working with or on behalf of people of color, this challenge results in missed opportunities to influence policy and create change. When people of color and indigenous communities are excluded from the process of information sharing and interpretation by the media, vital voices remain silent in the debates that shape the most critical issues in our society.



Loud and Clear Loud and Clear in an Election Year: Amplifying the Voices of Community Advocates
Election years provide us with a ready-made, media-covered event -- we can use the hook to educate voters about the issues. Yet even some of the most sophisticated nonprofits don't engage in election-year advocacy for fear of jeopardizing their nonprofit status. That's why we created this new book, designed to offer grassroots-friendly solutions and strategies to legally seize election year opportunities, using communications as a tool to help groups advocate on behalf of their issues and their constituents. More »

Spin Works SPIN Works!
A Media Guidebook for Communicating Values and Shaping Opinion
SPIN Works! is an activist-friendly and extremely useful media guidebook produced by the SPIN Project. Comprising some 115 pages, the guidebook is full of tips, tactics and strategies designed to give grassroots organizers and people interested in positive social change skills for shaping public opinion on their issues through the press. More »


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