DO DEAD PRESIDENTS HELP THE INCUMBENT?:
It's doubtful Reagan's death will have any long-term impact on the presidential race. It just doesn't seem to be the kind of event from which Bush can suck any lasting benefit. (Although, it's not as if his campaign isn't trying.)
If anything, dead presidents seem to be a curse rather than a blessing for incumbents. The last ex-president to die was Richard Nixon, on April 22, 1994, and Bill Clinton certainly didn't profit from any rally-around-the-leader effect. Clinton's approval rating was 51 percent that April, and it sunk the rest of the year until it hit 40 percent in December, the month after Clinton's party lost 52 House seats, eight Senate seats, and control of Congress.
Fine, you say, but that was Nixon. What about the last time a popular president passed away? Well, that didn't work out so well for the incumbent either. On December 26, 1972, Harry Truman died. Less than a month later on January 22, 1973, Lyndon Johnson died. A week later, President Nixon's approval rating hit a peak of 67 percent. LBJ's funeral turned out to be the absolute highpoint of Nixon's abbreviated second term. The following month, his approval rating began its downward, Watergate-fueled spiral that ended with his resignation in August of 1974.
If this history is a harbinger of things to come we should expect Bush to suffer the greatest defeat of his career within the next six to 18 months.
The serious point is that isolated events like this rarely affect the broader political currents of an election year. There's no reason to believe that Reagan's death will have a lasting change on voters' opinions of Bush. If anything, the saturation coverage of Reagan is crowding out positive news on the two subjects that will decide Bush's fate. This week, the Bush campaign was planning on highlighting the recent spate of good economic news. (Cheney tried his best today at the Money Magazine Summit.) At the United Nations, Bush is about to win passage of a new resolution on Iraq. It would be better for Bush if the media were focused on his accomplishments rather than Reagan's.
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