For media planners and buyers
Research Watching Nielsen dangle in the wind It has been viciously outflanked. Or has it been? This is showdown week over the rollout of the local people meter. Care to wager?
Sports TV ABC can't help but score with Lakers Finals could be up 20 percent from Spurs-Nets flop of last season. So what if they're spoiled? It's a dynasty that brings in the viewers.
Popcult As you would expect, it's 'Harry Potter' First weekend's $92.7 million tops earlier releases, ranking second only to first 'Spider-Man' for best showing over a three-day weekend
This week in television 'Opposite S^e*x,' heartbreakingly real The Springer-esque plot: A man trapped in a woman's body. But this is a grim Showtime documentary, not a fun, trashy talk show.
Features from last week Television: Yes, Fantasia, but not so fantastic finale Magazines: Axel picks his man to run G+J USA Television: 'Joey' will be NBC's big fall flop. Not. TV review: 'The One That Got Away,' let it go Dayparts: Revealed! The Salem 10 are really alive! Career advice: Rachel, how can I be a good print rep? Television: It's a go: MTV's launching a gay channel Sports TV: Try this on for size: Fox College Sports Season: NBC takes 18-49s but CBS wins viewers Research: Pop TV quiz: What do Hispanics watch? Cable: 'The Shield,' so cool, but fewer viewers
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