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Monday, June 07, 2004

 

Research
Watching Nielsen dangle in the wind
It has been viciously outflanked. Or has it been? This is showdown
week over the rollout of the local people meter. Care to wager?

   
  Television
Will ardor chill for 'For Love or Money'?
It would seem, judging by the declining audience and this summer's
tough competition. Debuts tonight to face Fox's 'Casino' in a week
.
   
 

Sports TV
ABC can't help but score with Lakers

Finals could be up 20 percent from Spurs-Nets flop of last season.
So what if they're spoiled? It's a dynasty that brings in the viewers.

   
 

Popcult
As you would expect, it's 'Harry Potter'
First weekend's $92.7 million tops earlier releases, ranking second
only to first 'Spider-Man' for best showing over a three-day weekend

   
  Out of home
Your client adorning an empty space
Cool idea: Using windows of vacant storefronts
. Dramatic effect,
having an image repeated along a block or around an entire city.
   
 

This week in television
'Opposite S^e*x,' heartbreakingly real

The Springer-esque plot: A man trapped in a woman's body. But this is a grim Showtime documentary, not a fun, trashy talk show. 

   
News Shorts
Better basketball boosts ABC atop Sunday
Fox leads Saturday night among 18-49s
Upfront update: CBS still leads CPM increases
Smarty sparks most-watched Belmont since '77
Bloody good ending to fifth season of 'Sopranos'
Kerry: No on dereg but yes on indecency reg
Media scrambles to honor late President Reagan
   
Web Shorts
New online, pick the Republican 'Survivor'
P*o%r!n visits still outnumber searches
Web-based headhunting up along with jobs
Get some medicine: May a most virulent month
   
People
Michael Smith promoted to VP and GM of operations at Forbes.com
James English resigns as EVP and president of Playboy Entertainment Group
Hillari Dowdle named editor of Natural Health magazine
Helen Murphy exits as VP and CFO of Warner Music Group
Eddy Hartenstein resigns from TiVo board
Cox CEO Jim Robbins says Adelphia auction in a sad state
   
 

Features from last week
Television: Yes, Fantasia, but not so fantastic finale
Magazines: Axel picks his man to run G+J USA
Television: 'Joey' will be NBC's big fall flop. Not.
TV review: 'The One That Got Away,' let it go
Dayparts: Revealed! The Salem 10 are really alive!
Career advice: Rachel, how can I be a good print rep?
Television: It's a go: MTV's launching a gay channel
Sports TV: Try this on for size: Fox College Sports
Season: NBC takes 18-49s but CBS wins viewers
Research: Pop TV quiz: What do Hispanics watch?
Cable: 'The Shield,' so cool, but fewer viewers












© 2004 Media Life