Premier Plus Sponsors: Premier Sponsors: Analyst Sponsor: Official News Distribution Service: Hosted By: Some of the organizations that have sent delegates to previous SES events: Bose Corporation Edmunds.com, Inc Experian Hallmark Flowers Hewlett-Packard Intel Corporation Macy's Plantronics Amazon.com American Heart Association, Ntl Ctr drugstore.com eLUXURY Hewlett-Packard The Coca-Cola Company Travelocity.com Zappos.com Ebay Goldman Sachs Office Depot Overstock.com Walmart.com 1800flowers.com HarperCollins Publishers LowerMyBills.com NewCars.com Nielsen Technical Services Simon Pearce Glass Social Law Library Super Warehouse The Children's Place The Vermont Country Store Timberland

The Premier Event for Search Engine Marketing & Optimization Returns to New York City February 28th - March 3rd 2005 - You Can't Afford to Miss It!

"Search" is white hot. Widespread interest in Google's IPO has further fed this fire and has catapulted this topic to front page news. Every company regardless of size or industry is moving quickly to maximize the opportunities presented by search engine optimization. Last year's event in New York City was the largest Search Engine Strategies ever held as thousands packed the session rooms and expo hall from wire-to-wire. The buzz was incredible and just continues to grow. If you missed that event last March, you must attend this show. SES alumni need to attend as well because this industry keeps reinventing itself at an amazing pace as last year’s cutting-edge program already is dated in some areas. Don't be left behind as your fellow marketers and SES Alumni gather to learn how to maximize search engine marketing opportunities and stay informed of the latest search developments and solutions in this area.

Event Overview: Organized by world-renowned search authority and England's own Danny Sullivan. Delivers real-time actionable information you need to grow your business through search engine marketing. Teaches the ins-and-outs of search engine marketing from top search experts and the search engines themselves. Provides a unique setting to network with fellow marketers and search engine industry professionals and discuss the trends in search engine marketing. Grants access to the world's most comprehensive gathering of search engine marketing & optimization-related solutions providers and potential partners & affiliates Search Engine Strategies Conference & Expo 2005 features presentations and panel discussions that cover all aspects of search engine-related promotion. What You Will Learn: how search engines list Web sites for free and through paid placements how to get free "organic" traffic by building a site that pleases search engines and your visitors how to efficiently purchase listings guaranteed to rank your company at the top of search engine results. how to calculate the ROI of your search marketing efforts by tracking your visitors from the time they hit your site until they buy—and get tips on improving conversion if they don't! how to build links that generate traffic to your Web site, and how to avoid the penalties of "spamming" the search engines what's coming next in the constantly evolving world of Web search, and how you can profit from those changes

The program includes sessions for beginners and new content for Search Engine Strategies alumni. The following sessions are likely to be included... Advanced Link Building Forum Alternative PPC Search Engines Balancing Organic & Paid Listings B2B Forum Buying SE Advertising Cleaning Up The Mess Creating Compelling Ads & Landing Pages Competive Research Contextual Ads Converting Visitors Into Buyers Doing It In House Dynamic Web Sites Intro To SEM Getting Local Part 1 & 2 Link Building Basics Measuring Success Meet The Crawlers Optimizing Flash & Non-HTML Content Organic Listings Forum Outsourcing SEM Paid Inclusion & Trusted Feeds Public Relations Via Search Engines Search Engines & Affiliates Search Engines & Web Server Issues Search Term Research SE Friendly Design SE Advertising Forum SEM & Spanish Speakers Successful Site Architecture Writing For Search Engines ...and more to be announced and confirmed soon.

Search Engine Watch's conference on search engine marketing comes to: • August 2 - 5, 2004 San Jose, CA • October 27 - 28, 2004 Stockholm, Sweden • December 13 - 16, 2004 Chicago, IL • Feb 28 - March 3, 2005 New York, NY • April 12 - 13, 2005 Munich, Germany

Toronto * Toyko * London * San Jose * Stockholm * Chicago *New York* Munich Please take a moment to visit the "About Our Sessions" link at the left to learn more about the sessions being offered at this conference. Notify me when the agenda is complete. View pictures from past Search Engine Strategy events here! Still not convinced? Read what attendees of past Search Engine Strategies say.

For information or complete details on exhibiting or any sponsorship opportunity please contact Frank Fazio, Jr. at ses@jupitermedia.com or call (203) 662-2976.

For registration help or information, please email our Registration Department at registration@jupitermedia.com or call 203-662-2857.

Join the thousands of satisfied Search Engine Strategies participants who have attended SES world wide since 1998. Here is what some recent attendees have said about SES:

"Exceptional! A world of knowledge and information in three short days. I highly recommend this event for anyone looking to increase their exposure and rankings in the search engines." Elizabeth Harvey, Harvey Marketing Group

"Great Conference—I learned a lot about what we're doing right, and what we need to improve upon in our search marketing efforts. I like the fact that the presentations were not a bunch of sales pitches (like I've seen at other conferences). The speakers were truly interested in informing the attendees and helping us learn. In addition, the exhibitors were helpful and very relevant to our business needs. Would like to have seen more SEO's exhibiting as that is a need we have. Keep the after hours events. I did more business there than in the entire conference! " Melissa Mackey, Magazineline

"This was invaluable to growing our SEM business. We are changing our service mix and revamping our Web site based on what we learned in this seminar—it will easily pay for itself!" Diane Whittakin, Page Forward Design