Obese Children, Television Advertising, and Suburban Sprawl
A new
study finds that the more you drive, the fatter you are.
Kelly Brownell, chairman of Yale University's psychology
department and director of its Center for Eating and Weight Disorders notes:
"Most regions look very similar to Atlanta – anything that's
built after World War II is pretty much auto-oriented," he said. "We
need to start to look at the way we're designing our communities."
"These results show that the environment, affecting our physical
activity, is quite influential."
Dysfunctional suburban
sprawl patterns are a huge part of the problem. Is
there a park next to you? Is it worth going to? Can you walk to the store?
Would you want to?
We are becoming voluntarily isolated in our own homes. Instead of being outside
relating to the community we are indoors relating to a virtual electronic world
of television, internet, and games.
Another
new study finds that Texas children are among the nation's fattest. A
huge part of the problem, in addition to sprawl, is advertising and its inseparable
partner: corporate media.
We don't allow advertisers to sell out kids cigarettes
and alcohol, why are we allowing them to see tens of thousands of commercials,
all convincing them that they need to eat things that will eventually lead
to a variety of diseases?
Advertising supported media is complicit in this arrangement.
Major
networks routinely refuse
ads from
consumer groups that are critical of
the food advertised in their broadcasts.
"Suck it up, it's the real world.”
-ABC, vice president of advertising, Julie Hoover
So because it's the "real world" it's acceptable to take advantage
of our children and make them sick for private profit?
"Personal responsibility" is an embarrassing argument in
the face of the onslaught of - literally - brainwashing. Of course parents
do need to severely restrict (or eliminate) television and have children
not see any commercials
until they are old enough to understand the propaganda.
But some people never
understand it. They stare unblinking night after night into the glowing orb
of commercial messaging with a voiceover screaming thoughts that, at some
point, the person will think were their
own. That's part of the reason why obese kids
become diseased, obese adults.
A major part of the solution is strict regulation of advertising of food to
children, if not outright banning.
Further,
media
literacy and critical thinking need to be taught in the schools. The school's
responsibility should not be just to indoctrinate us in to behaving and operating
cash registers. They need to teach us to think for ourselves and understand
that most
messages, images, and sounds they will hear the rest of their lives are commercial
messages of
one type or another whose sole purpose is to convince them of something, if
only for a moment: Buy This.
The television is not kid friendly, especially child-oriented TV. The more
"cute" or "cool" it is, the more worried you should be.
We are creating the first generation of children who will be less healthy
than their parents.
Posted by Dean Terry at June 1, 2004 02:30 PM| TrackBack