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What's New

New Poll finds Americans Overworked, Overspent and Rethinking the American Dream
Check out our new Back to School Campaign
Americans want Independence from Marketers...
Reduce Junkmail by telling five catalog companies to stop mailing so much and use recycled paper.

 
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The Conscious ConsumerThe Conscious Consumer
Our site devoted to helping you find better products. You can create change in the world simply by making informed choices about the things you buy. Find out more...

Back to School Shopping keeping you awake?
Back to School shopping keeping you up at night? Finding better products isn't easy and has been known to induce bizarre behavior. We can help.

Check out our new Back to School Campaign site for tips, tools and a little bit of sanity

Be, Live, Buy DifferentBe, Live, Buy Different
What do you get when you put together youth, hip-hop and add a little consumer knowledge? The I Buy Different Hip Hop contest. Check out some great tunes and great kids.
Turn the TideTurn the Tide
Nine personal actions to protect the environment -- complete with calculators that tally and track individual and collective impact right away! More...


Do Nothing At All
Slow Down