OAKLAND, Calif. (AP) -- The exhibition version of the Battle of the Bay was decided by defense and mistakes.

Madre Hill ran 15 yards for a touchdown with 7:19 left as the Oakland Raiders beat the San Francisco 49ers 17-10 on Saturday night before thousands of empty seats at the Coliseum.

A dull, sloppy game between the San Francisco Bay area's most fervently loved sports teams featured 13 first-half penalties, two missed field goals by Sebastian Janikowski and potentially dangerous hits on both teams' franchise quarterbacks thanks to careless blocking.

Still, it was only an exhibition -- and Bill Callahan's home debut as the Raiders' 13th head coach was considerably better than his team's first two preseason games. Oakland was soundly beaten by Dallas and Tennessee, allowing scores on the first three possessions of each game.

The rivals will meet again in Oakland on Nov. 3 -- and perhaps then, the Coliseum will be sold out. The crowd -- dominated by black jerseys, as though many 49ers fans couldn't be bothered to cross the Bay -- dwindled throughout the second half on a chilly East Bay night.

Both defenses were strong, but offensive ineptitude helped. San Francisco (1-3), midway through a stretch of three games in 10 days, managed just 80 total yards in the first half, with Jeff Garcia completing just 8 of 16 passes for 60 yards and failing to get San Francisco into the end zone yet again.

The Raiders (1-2) weren't much better, however. Reggie Barlow returned a punt 57 yards for a TD less than five minutes in, but Oakland didn't score again until Janikowski kicked a 43-yard field goal 4 seconds before halftime.

``I'm really excited about our defense,'' Callahan said. ``Not only that, I thought the special teams set the tone for the game.''

The 49ers tied it at 10-10 on Jeff Chandler's 24-yard field goal with 11:48 left, but third-string Raiders quarterback Rick Mirer led them on a 61-yard scoring drive ending with Hill's rush up the middle.

San Francisco got near the Raiders' goal line in the final minutes, but Tim Rattay threw an incomplete pass on a fourth-and-goal from the 15.

Both teams played their starters late into the first half, but neither offense moved the ball effectively at any point.

Terrell Owens caught just one pass -- a pretty 35-yarder -- and Garrison Hearst rushed just three times for 4 yards as the 49ers continually sabotaged their efforts with six penalties.

``We've got to play better than that to beat a good team like the Raiders,'' 49ers coach Steve Mariucci said. ``We can't have all those penalties.''

Rich Gannon was sharper than Garcia, completing 13 of 20 passes for 88 yards. Jerry Rice, in his second game against the team for which he set every significant NFL receiving mark, caught four passes for 50 yards -- but even Rice dropped a third-down pass that stalled one of Oakland's drives.

Janikowski, the Raiders' enigmatic kicker, missed field goals from 36 and 33 yards in the first half.

Gannon fumbled late in the first half when he was hit by Bryant Young and Andre Carter. The ball skidded nearly 30 yards across the Coliseum's infield dirt before Jason Webster recovered it.

Rattay, who's been inconsistent during the preseason while trying to cement his job as Garcia's backup, then led a 36-yard drive for a score, hitting Cedrick Wilson with a nice 15-yard fade pass over Raiders rookie Phillip Buchanon.