Advertising

Are You Ready to Join the Conversation?

As the creator of products that enable anyone to have a web presence, Six Apart is uniquely positioned to help bloggers and advertisers develop mutually profitable relationships. Whether you're a blogger who wants to generate income from your blog, or an advertiser looking for creative ways to reach your target audience, we have a solution for you.

Bloggers and Publishers

You've worked hard to create quality content and build your readership. Now it's time to reap the rewards. Our advertising solution is effective, non-intrusive, and easy to manage. Our goal is to make you successful.

Generate more income through your blog. »

Advertisers and Media

Our innovative advertising program builds brand value by creating awareness, building engagement, and forming advocacy among a highly influential Web 2.0 audience. We can help you navigate the changing world of social media.

Start reaching relevant audiences. »

The Power of the Social Web

Today's bloggers are savvy, outspoken and influential, and form the backbone of the social web. As record numbers of people join the conversation to share stories, opinions and experiences, the opportunities are tremendous.

US Online Social Network Users

2006-1001 (millions and % of total Internet users)

US Online Social Network Users
Note: ages 3+; use at least once a month; includes general social network sites where social networking is the primary activity; social network offerings from portals such as Google, Yahoo! and MSN; niche social networks devoted to a specific hobby or interest and marketer-sponsored social networks. Source: eMarketer, December 2007
Worldwide Online Social Network Advertising Spending

2006-1001 (millions and % change)

Note: includes general social network sites where social networking is the primary activity; social network offerings from portals such as Google, Yahoo! and MSN; niche social networks devoted to a specific hobby or interest and marketer-sponsored social networks; in all cases, figures include online advertising spending as well as site or profile-page development costs; figures exclude user-generated content sites with social networking features, eg YouTube. Source: eMarketer, December 2007

Innovative Media Solutions

VOX
The Vox community has been highly receptive to innovative discussions that bring bloggers and marketers together.

Design to Inspire Contest
A recent HP design contest was enthusiastically received by bloggers; the designs were seen by millions.

LiveJournal
Sponsored communities forged new bonds between bloggers and marketers in a fun, engaging way.