Last night I wrote about a
fun story in Wales where a die-hard producer is making award winning wine. Today,
the NY Times has an interesting story about how out of fashion Bordeaux wines are in the US among the younger crowd. Food and wine is always a critical subject here in France and I'll have to side with the younger American crowd in this story. It's not that I don't like Bordeaux, but it always makes me feel stodgy when I drink it. Rarely do I ever buy it because like others, I prefer smaller producers who have a different relationship to their products as opposed to the factory feel of Bordeaux. It's what older, bourgeois businessmen who wear Hermes ties drink at the golf club. Talk about boring! Give me a burgundy or Rhone any day.
So for the readers who are wine drinkers who don't live in the center of the universe (that's France,
bien sûr) is Bordeaux too stuffy or overpriced? What's typical for a typical dinner and what's considered a nice for a special meal? Now that we're in BBQ season Bordeaux seems even less interesting.
Not so long ago, young wine-loving Americans were practically weaned on Bordeaux, just as would-be connoisseurs had been for generations. It was the gateway to all that is wonderful about wine. Now that excitement has gone elsewhere, to Burgundy and the Loire, to Italy and Spain. Bordeaux, some young wine enthusiasts say, is stodgy and unattractive. They see it as an expensive wine for wealthy collectors, investors and point-chasers, people who seek critically approved wines for the luxury and status they convey rather than for excitement in a glass.
“The perception of Bordeaux for my generation, it’s very Rolex, very Rolls-Royce,” said Cory Cartwright, 30, who is a partner in Selection Massale, a new company in San Jose, Calif., that imports natural and traditional wines made by small producers, and who writes the Saignée wine blog. “I don’t know many people who like or drink Bordeaux.”
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