“In the coming week,” Penn told Politico, “Sen. Clinton will show that she is the one ready to be commander in chief, manage the economy and defeat John McCain. She will both present her plans on [the] direction to take the country, in settings like an economic summit, and show how Sen. Obama has said one thing in his speeches and another in his negative mailers.”Mark Penn has already done enormous damage to the Clinton campaign -- making millions in the process. Now, he wants to destroy Obama. Doubtful that Penn will succeed. Nothing else he has tried this cycle has worked. And, Obama has already shown he can take anything Penn and company throw at him.
But, it's Penn's drive to go totally negative that deserves a look. It's almost like it doesn't matter to him who wins in November -- as if the consequences don't matter.
Maybe to Penn, they don't. Read or re-read Ari Berman's seminal piece about Penn, which appeared last May in The Nation. Don't forget, Penn has a day job running one of the biggest public relations firms in the world, Burson-Marsteller. There's an excerpt after the break about Penn's work there. After you read it, ask yourself whose side Penn is really on.
The whole article is worth a read, but this gives a good picture of the guy who desperately wants to go negative against Obama:
Burson-Marsteller is hardly a natural fit for a prominent Democrat. The firm has represented everyone from the Argentine military junta to Union Carbide after the 1984 Bhopal disaster in India, in which thousands were killed when toxic fumes were released by one of its plants, to Royal Dutch Shell, which has been accused of colluding with the Nigerian government in committing major human rights violations. B-M pioneered the use of pseudo-grassroots front groups, known as "astroturfing," to wage stealth corporate attacks against environmental and consumer groups. It set up the National Smokers Alliance on behalf of Philip Morris to fight tobacco regulation in the early 1990s. Its current clients include major players in the finance, pharmaceutical and energy industries. In 2006, with Penn at the helm, the company gave 57 percent of its campaign contributions to Republican candidates.Read More......
A host of prominent Republicans fall under Penn's purview. B-M's Washington lobbying arm, BKSH & Associates, is run by Charlie Black, a leading GOP operative who maintains close ties to the White House, including Karl Rove, and was a partner with Lee Atwater, the consultant who crafted the Willie Horton smear campaign for George H.W. Bush in 1988. In recent years Black's clients have included the likes of Iraq's Ahmad Chalabi, the darling of the neocon right in the run-up to the war; Lockheed Martin; and Occidental Petroleum. In 2005 he landed a contract with the Lincoln Group, the disgraced PR firm that covertly placed US military propaganda in Iraqi news outlets.
Black is only one cannon in B-M's Republican arsenal. Its "grassroots" lobbying branch, Direct Impact--which specializes in corporate-funded astroturfing--is run by Dennis Whitfield, a former Reagan Cabinet official, and Dave DenHerder, the political director of the Bush/Cheney '04 campaign in Ohio. That's not all. B-M recently partnered with lobbyist Ed Gillespie, the former head of the Republican National Committee, in creating the new ad firm 360Advantage, run by two admen for the Bush/Cheney campaigns. Its first project was a campaign against "liberal bias" in the media for the neoconservative Weekly Standard magazine.
As expected with such a lineup, B-M has a highly confrontational relationship with organized labor. "Companies cannot be caught unprepared by Organized Labor's coordinated campaigns," read the "Labor Relations" section of its website, describing that branch of the company (the section was altered after The American Prospect quoted it in March).