There's always much talk about Rupert Murdoch (for example,
here,
here, and
here). But it's hard to get a grasp on what he actually does.
We think of him as a propagandist, but he's so much more. And he's not
primarily a propagandist; he's a media monopolist whose market product is propaganda. Here's his business model — he semi-monopolizes media in whatever country he gets into, and then sells propaganda services to government officials and hopefuls in exchange for increased monopoly control after they get elected.
Andrew Cockburn had a
good analysis in a 2003
Counterpunch article (h/t
Griffon for the link). Quoting a recent Murdoch biography:
Not only has Murdoch sought and received political favours: most of the critical steps in the transmutation of News Limited, his inherited business, into present-day Newscorp were dependent on such things. Nor is there essential change in his operations as the new century gets under way, and he prepares his sons to extend the dynasty.
There's not enough space here to detail the growth of News Corp in the U.K. and the U.S. But every step depended on the hand-shaking noted above — get into a market, sell propaganda favors to politicians (often, but not always, right-wing ones), get those pols elected, then extract further monopoly concessions. Repeat until his insatiable hunger is satisfied.
That's how he grows his empire. He's international, and no one has yet stopped him.
So now the U.K. is at another Murdoch decision point. The Guardian has
an article that opens this way (h/t
hector); my emphasis throughout):
It is March 2015, a couple of months before the general election. One media company bestrides British politics – spanning television, newspapers and the internet. It is more than twice the size of the BBC, with a turnover of £9bn. Controlled by Rupert Murdoch, it is called News Corporation.
Bound by none of the BBC's tradition of impartiality, the Murdoch family is deciding whether to endorse David Cameron for a second term. They meet in the knowledge that behind them lies the support of a company whose Sun and Times titles account for two-fifths of all newspapers sold in Britain and whose broadcasting operation is larger than the BBC, ITV and Channel 4 combined. This vision of financial and political power has so terrified rivals that they are already ganging up in alarm. From the Daily Telegraph to the Daily Mirror, from the Guardian to the Daily Mail, a joint letter has been prepared for the business secretary, Vince Cable. Sent today, the purpose of the memo is simple – to persuade Cable to block News Corp's proposed £8bn bid to take full control of BSkyB. ... What so frightens Britain's newspaper owners today is what would happen when the profits of Sky are aligned to the power of the Sun and the Times, creating a media company whose size and scale is unheard of in British history.
Sky is already larger than the BBC today, with a turnover of £5.9bn, while News International turns over £1.7bn.
And that's the decision before Cameron's government. At present, News Corp owns 39.1% of the company. Murdoch wants to spend £8 billion to buy the rest. Will Cameron's government, which owes Murdoch huge favors for recent election support, block this or not?
It's hard to trim this article to fair-use size, so please do
read it through. There's so much there.
As a taste of how Murdoch operates, here's from the
Krugman article I discussed a
few days ago:
[I]n Britain, a reporter at one of Mr. Murdoch’s papers, News of the World, was caught hacking into the voice mail of prominent citizens, including members of the royal family. But Scotland Yard showed little interest in getting to the bottom of the story. Now the editor who ran the paper when the hacking was taking place is chief of communications for the Conservative government — and that government is talking about slashing the budget of the BBC, which competes with the News Corporation.
Which takes us back to Sky. Note that the BBC is the only real remaining competitor to Sky for satellite TV services in the U.K., the rest
having been eliminated. Say goodbye BBC if this plays out as usual.
And so it goes. Murdock is not a propagandist; he's so much worse. He's a megalomaniac, an empire builder of tremendous capability, and a dynasticist — he wants to pass control intact to his children and his children's children. In our new century of crazed corporate beasts, Murdoch is among the worst — soulless, ruthless, relentless, and effective.
GP
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