Klout is the Standard for Influence

[x] closeAbout Klout Score

The Klout Score is the measurement of your overall online influence. The scores range from 1-100 with higher scores representing a wider and stronger sphere of influence.

The Klout Score is a factor of over 35 variables broken into three categories; True Reach, Amplification Score and Network Score.

True Reach is the size of your engaged audience and is based on the followers and friends who actively listen and react to your messages. Amplification Score is the likelihood that your messages will generate actions (retweets, @messages, likes and comments) and is on a scale of 1 to 100. Network score indicates how influential your engaged audience is, also on a scale of 1 to 100. The Klout score is highly correlated to clicks, comments and retweets.

[x] closeAbout Influence Matrix

The Klout Classification is a holistic look at your influence and how you use it. There are 16 possible classifications determined by factors such as how often you tweet, who you follow, who follows you, and how your audience interacts with your messages. Your Klout Class is like a personality test for your style of influence.

Your influence network shows who you influence and who influences you. Influence is determined by a variety of factors including retweets, @messages, follows, and lists.

[x] closeContent Analysis

Klout semantically tags tweets and analyzes them for engagement and reach to find topics you are most influential on. Your most influential topics are those that you tweet about frequently and get you the highest engagement.