The Scoreboard: Thursday, September 8

25-54 demographic (Live +SD)

  • Total day: FNC: 375 | MSNBC: 183 | CNN: 237 | HLN: 84
  • Primetime: FNC: 580 | MSNBC: 295 | CNN: 454 | HLN: 101

5p: 6p: 7p: 8p: 9p: 10p: 11p: 12a:
FNC Five: Baier: Jobs/Shep: O’Reilly: Hannity: Greta: O’Reilly: Hannity:
464 462 822 856 468 411 361 311
MSNBC Matthews: Sharpton: Jobs/Matthews: O’Donnell: Maddow: EdShow: O’Donnell: Maddow:
196 200 426 343 313 227 155 157
CNN Blitzer: Blitzer/Jobs: Jobs/Special: Cooper: Morgan: Cooper: Jobs: Cooper:
132 204 662 535 476 351 497 357
HLN Special: Prime: Issues: Grace: DrDrew: Behar: Showbiz: DrDrew:
72 63 92 91 114 98 95 77

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This Week on the mediabistro.com Job Board: CBS News, BBC, Discovery

This week, CBS News is looking for a publicist for its morning programming, while BBC is seeking a communications coordinator. Discovery Communications is in need of a new art director, and Global National News is hiring a senior producer in Canada. Get the details on these jobs and more below, and check out additional just-posted positions on mediabistro.com.

For more job listings, go to the Mediabistro job board, and to post a job, visit our employer page. For real-time openings and employment news, follow @MBJobPost.

Versus Prepares to Debut ‘CNBC SportsBiz: Game On’

Versus is launching a new show tonight hosted by CNBC sports business reporter Darren Rovell. “CNBC SportsBiz: Game On” will premiere on the NBCUniversal-owned sports channel at 7 PM. The launch of the new show is tied to the 2011-2012 NFL kickoff, which began last night on NBC, and continues throughout the weekend.

Rovell gave a tour of his new studio, and a preview of the show, to NBCU Direct:

TV News Reflects on 9/11/01: Bloomberg TV’s Michael McKee, FNC’s Shepard Smith and Rick Leventhal

Bloomberg TV’s Michael McKee, who was headed to a conference at the World Trade Center when the first plane hit the North Tower, jumped out of his taxi and began interviewing witnesses:

Debris and smoke headed straight for me and I joined police and emergency workers who had been standing around and began racing for safety. The concussion from the explosion knocked me to the ground. And then came the clouds of thick black smoke that filled the air. I couldn’t breathe, couldn’t see. Suddenly, we were frightened by the sound of jets overhead again — what we didn’t know was this time it was our military jets.

Grasping the riverside railing, dozens of people staggered, crawled, and walked through the smoke, with no idea where they were or where they were going, other than away. When the smoke began to lift, I found I was in Battery Park.  Bloody, battered, ripped and torn, eventually I made my way back to the newsroom.  Read more

Following Presidential Address, NFL Kickoff Game Delivers for NBC

The 2011-2012 NFL Kickoff Game between the Green Bay Packers and New Orleans Saints delivered a 17.2 rating/28 share according to Nielsen overnight ratings. More thorough ratings, including ratings for the President’s address, will be available later in the day.

The 17.2 rating is down slightly from last season’s kickoff game between the Saints and Minnesota Vikings, but it is still the second-highest rated kickoff game and “NFL on NBC” game ever, behind only last year’s game.

Morning Show Ratings: Week of August 29

At this time last year, NBC’s “Today” had a lead of 1,000,000 total viewers and 700,000 A25-54 viewers over second place “Good Morning America” on ABC. “Today” is still the top-rated morning show — for 820 weeks straight — but the margins that divide the two shows are shrinking. For the week of August 29-September 2, “Today” led “GMA” by 230,000 total viewers and 460,000 A25-54 viewers.

Year-over-year, “GMA” continues to show strong improvement, growing +15% in total viewers and +10% in the A25-54 demographic. “The Early Show” on CBS is also up slightly across the board, posting gains of +2% in total viewers and +1% in A25-54 viewers. “Today” is down -3% in both categories, although Matt Lauer and Ann Curry were out for one and three days this week, respectively.

The averages for the week of August 29:

  • Total Viewers: NBC: 4.94M / ABC: 4.71M / CBS: 2.41M
  • A25-54 viewers: NBC: 2.21M / ABC: 1.75M / CBS: 956K

As GBTV Readies for Launch, the Challenge of Influence Looms for Beck

In Bloomberg Businessweek, Devin Leonard writes about former Fox News host Glenn Beck‘s GBTV, which effectively begins its next phase with the launch of “The Glenn Beck Show” next week.

Leonard notes that with his new venture, Beck runs the risk of falling out of influence, or even into obscurity, unless he is able to change in a significant way people consume media:

The idea that a popular media personality like Beck can frictionlessly redirect his audience to a less traditional platform has been challenged of late. Howard Stern went from ubiquity to relative obscurity in 2005 when he left terrestrial radio for the subscription satellite kind. Oprah Winfrey is struggling to retain viewers after ending her ABC talk show and launching her OWN cable network. And former MSNBC host Keith Olbermann is having similar difficulties at independent broadcaster CurrentTV. Along with the inevitable audience dropoffs, all three have found themselves struggling to inject their personalities into the culture and conversation the way they did when media conglomerates were blasting their messages out into the world.

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Tom Brokaw Reports on 9/11 Anniversary for ‘Dateline’

On NBC’s “Dateline” tonight, former “NBC Nightly News” anchor Tom Brokaw will anchor a two-hour report on the anniversary of 9/11. The special will take “viewers back to some of the most powerful stories reported by NBC News in the days and months following the tragic assault on our nation.”

Brokaw appeared on “The Colbert Report” last night, where he talked about where he was when the attacks first occurred, and what he did that day:

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TV News Reflects on 9/11/2001: CNN’s Wolf Blitzer, NBC’s Anne Thompson

With the 10th anniversary of the 9/11/2001 terrorist attacks approaching, TVNewser reached out to anchors, reporters, producers and executives for their thoughts on that day, and what they believe has changed in the last 10 years.

CNN anchor Wolf Blitzer, who told TVNewser that he rushed to work after it became apparent that the attacks were a major story:

I ran upstairs and started packing a bag, because I figured I am on my way to New York. I ran out of the house, started driving and talking to producers, saying I am going to run over to the shuttle and get up to New York. As I am doing that, and I am already in the car, we hear about the Pentagon.

I am a former Pentagon correspondent, so I drove right over to the CNN bureau, which was easier said than done because the traffic was crazy. It took forever, at one point I was just going to leave my car and start running over to the CNN bureau. I did manage to get through some back streets and find my way over to North Capital, and eventually I got here and got on the air. We started working nonstop. We didn’t really understand the enormity of it until later, but it was pretty scary, forget about being a journalist, just being a person.

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Bernie Goldberg and Bill O’Reilly Ask: Was MSNBC’s Debate Fair to Republicans?

MSNBC has been on the receiving end of criticism for its post-debate programming–programming which was completely devoid of any Republican analysts (Update: Steve Schmidt and Michael Steele did contribute to the programming, although did not co-host the program). Last night on “The O’Reilly Factor,” host Bill O’Reilly and guest Bernie Goldberg attempted to argue that even the questions asked by moderator Brian Williams revealed a nefarious bias on the part of NBC:

Putting aside the programming before and after the debate, what did you think about the debate itself? Were the questions and handling fair to the candidates?

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