#OccupyWallStreet & the failure of institutions

October 3rd, 2011

#OccupyWallStreet has been drawing complaints that it doesn’t have a demand and a goal. But I say that is precisely its significance.

occupywallstreet photo

#OccupyWallStreet is a hashtag revolt. As I learned with my own little #FuckYouWashington uprising, a hashtag has no owner, no heirarchy, no canon or credo. It is a blank slate onto which anyone may impose his or her frustrations, complaints, demands, wishes, or principles.

So I will impose mine. #OccupyWallStreet, to me, is about institutional failure. And so it is appropriate that #OccupyWallStreet itself is not run as an institution.

We don’t trust institutions anymore. Name a bank or financial institution you can trust today. That industry was built entirely on trust — we entrusted our money to their cloud — and they failed us. Government? The other day, I heard a cabinet member from a prior administration call Washington “paralyzed and poisonous” — and he’s an insider. Media? Pew released a study last week saying that three-quarters of Americans don’t believe journalists get their facts straight (which is their only job). Education? Built for a prior, institutional era. Religion? Various of its outlets are abusing children or espousing bigotry or encouraging violence. The #OccupyWallStreet troops are demonizing practically all of corporate America and with it, capitalism. What institutions are left? I can’t name one.

In a Foreign Affairs essay in 2008, Richard Haass argued that the world is moving from bi- and unipolarity (that is, the Cold War and its aftermath) to nonpolarity (i.e., no one’s in charge). “We now operate in an open marketplace of influence,” I wrote in my last book. “One need no longer control institutions to control agendas.”

Now one needs a network. #OccupyWallStreet is that network, the headless tail. Even it’s not sure what it is. Indeed, I think it would have been better off not issuing a manifesto written by a committee of the whole park, going after even animal rights and ending with its own Ninth Amendment: “*These grievances are not all-inclusive.” Henry Blodget mocks many of their demands. Feminisnt says they aren’t specific enough. They can’t win.

But I think they are already winning. #OccupyWallStreet is a start and it is growing, as Micah Sifry wrote: “There’s something happening here, Mr. Jones.”

What’s happening is an attempt to define a new public, now that we can. Iceland, Tunisia, Egypt, and Libya are all countries being reimagined and remade: start-up nations. Hear Icelandic MP Birgitta Jonsdottir talk about building a new constitution, using Facebook, on the principles of “equality, transparency, accountability, and honesty” — liberté, égalité, fraternité, updated for the networked age.

In the end, this is why I wrote Public Parts, because we have the tools and thus the opportunity to rethink and reorganize our publics and decide what they stand for. The power and freedom that Gutenberg’s press brought to the early modern era, our networked tools now bring everyone in this, the early digital age. “They empower us. They grant us the ability to create, to connect, to organize, and to aggregate our knowledge…. They lower borders, even challenging our notion of nations.” That’s what the youth of these countries are doing.

Media have mocked the denizens of #OccupyWallStreet as scruffy, young hippies. But you should have seen me — and more of media’s bosses than you can imagine — in ‘68. Scruffy, simplistic, bombastic, angry, determined, self-righteous, right, and high — that was us. Media dismissed us just as they dismiss the denizens of Zuccotti Park. Authorities thought they could round up all the ‘68ers in Grant Park, just as they do now on the Brooklyn Bridge.

When I visited #OccupyWallStreet’s park Friday, I wore a sport coat. I had to because earlier that day, I had a meeting at a place where they wear them. But I’m glad I brought it, for it’s time to show that #OccupyWallStreet represents more than scruffy young leftists. I don’t say that for a moment to denigrate them and their spirit. They built #OccupyWallStreet. No, I say it’s time for more of us to follow their leadership and join them, to show that what they represent — the anger, the determination, and the inherent hope — speaks for more of us, even people in suits.

What #OccupyWallStreet has done with considerable success — as the best hashtags and publics do — is open a conversation, one we must have, about the shape of our nation and society and future. If you don’t like their manifesto and demands, fine: What are yours?

At the end of Public Parts, I present mine, knowing they aren’t the right ones but urging people to enter a conversation not about complaints or demands but instead about the principles of our new and open society.

I don’t think #OccupyWallStreet is or should be about just venting anger or demonizing business or complaining or demanding. Indeed, of whom are we making these demands? The failed institutions? The ones our networks will disrupt if not displace? I say the message of #OccupyWallStreet should be more hopeful than that: building a new and open public based on the principles of a society that will replace the dying institutions and their ways.

WSJ reviews Public Parts

October 3rd, 2011

“I’m delighted that Gordon Crovitz reviews Public Parts in the Wall Street Journal. Snippets:

“For many years, privacy has been evolving to become a right as fundamental as equal protection or free speech. But what if it comes at too high a cost? What if we have too much privacy when technology now makes sharing information so much easier and the value of shared information so much greater? …

“Mr. Jarvis argues it should be up to each person where to balance the risks and rewards of being more public. ‘When new technologies cause change and fear, government’s reflex is to regulate them to protect the past,” he says. “But in doing so, they also can cut off the opportunities for the future.’

“Congress is considering several privacy bills. But Mr. Jarvis calls it a ‘dire mistake to regulate and limit this new technology before we even know what it can do.’

“Privacy is notoriously difficult to define legally. Mr. Jarvis says we should think about privacy as a matter of ethics instead. We should respect what others intend to keep private, but publicness reflects the choices ‘made by the creator of one’s own information.’ The balance between privacy and publicness will differ from person to person in ways that laws applying to all can’t capture.”

Cancer comedy

October 1st, 2011

I wasn’t sure I could watch 50/50, but I’m glad I did … just as I wasn’t sure I could watch The Big C, but I’m glad I get to see that, too.

I’ve merely had cancer lite (twice: prostate and thyroid). Not having had to go through the horrors most cancer patients endure — chemo and radiation and clocks with 30-minute hours — all I can really speak to is the realized fear of it. I’ve long dreaded cancer, then I met my dread. Even though I tell my own jokes about it (want a limp dick joke? or a throat-slitting gag? I gotta ton of them), I didn’t know that I’d find others’ humor in it.

But I did. Each in its own way, the movie and the show take the muffler off of cancer: the hushed tones, the embarrassed awkwardness, the unmentionableness of it. They don’t exploit their tumors for cheap laughs. They don’t find nobility in metastasis. They don’t jerk tears. They simply have the courage to treat cancer for what it is: just another fucking disease.

50/50 is just a bromance with not only bad girlfriends and crazy mothers but also tumors and rude doctors getting in the way of getting drunk and laid. The Big C is darker. Laura Linney’s family is a sitcom family bizarre enough for cable. If these were shitty shows, cancer wouldn’t rescue them. But they’re each good. Yes, all the characters end up learning more about the meaning of life. But they did that, too, on Leave it to Beaver. That’s the point. It’s just life. And death.

Friends’ books

October 1st, 2011

I was so busy researching and writing Public Parts that I didn’t have time to give attention to some wonderful books written by friends. That’s such a sin because it’s such a privilege to have friends who write books, smart people who are so generous with their knowledge. So now that I’ve come up for air — just a gulp — from mine, here are books from folks I admire, some of which I’ve read, some I’ve dipped into, and some I’ll finally have the time to read.

* Micah Sifry’s WikiLeaks and the Age of Transparency was invaluable for my writing of Public Parts. It is a brief but comprehensive survey of the importance of Wikileaks and the state of openness and transparency in government and society. Micah — with Andrew Rasiej, a leader of the Personal Democracy Forum — is tough on the current administration and its promises and delivery regarding openness. Highly readable, very authoritative, highly recommended.

* I love that Brooke Gladstone chose to tell the story of media’s influence as a work of graphic nonfiction. Figures she’s blaze trails. The Influencing Machine: Brooke Gladstone on the Media is a creative, clever, clear, and concise (the alliteration is accidental, I assure you) guide to how media reached its place in society. She told me after finishing it that it was terribly hard work and she hopes not to do it again. But I hope she lies.

* Gary Vaynerchuk’s The Thank You Economy is his best so far because I think it captures his voice and is authenticity. I’m reminded of him at South by Southwest when he stood on stage and did nothing but converse with his public. That’s what he does here, giving his best and most direct and honest advice.

* I treasure arguing — not fighting, arguing — with some people. Siva Vaidhyanathan is atop that list. He challenges me and his book The Googlization of Everything: (And Why We Should Worry) is indeed a challenge to the ideas in my last book. We look at Google and the consequences of its size and success through different ends of the telescope. I wish we’d had the chance to debate the topic more often and I can’t wait to see what he turns to next.

* I wish I could be Steven Johnson when I grow up. He’s my idea of the great New York author even if — fink — he deserted Brooklyn for California. I love hearing him talk about his books almost as much as I love reading them. Where Good Ideas Come From: The Natural History of Innovation (just coming out in paperback) is a wonderful account of creativity. I particularly enjoyed his contribution to the discussion of serendipity and its modern fate.

* It’s a crime of publishing that Heather Brooke’s The Revolution Will Be Digitised: Dispatches from the Information War is not yet released in the U.S. Pssst–editors: go buy it. Heather is the brillliant journalist in the U.K. who caused the MP’s expense scandals to come out and who was on the forefront of the Wikileaks story. She is my patron saint of transparency. I’ve just begin to dig in — terribly regretful that it wasn’t out before I had to finish my book — after having it shipped over from London. I can’t wait to dig in.

* At a talk in Ottawa, I got to meet Canadian journalist Andrew Potter and then got a copy of his book, The Authenticity Hoax: How We Get Lost Finding Ourselves. He examines an interesting angle on our current debates on real names and real identities: when are we authentic?

* While I was working on my book, Seth Godin didn’t just write a book, he started a new publishing imprint that is disrupting the publishing model: The Domino Project. They’re putting out a bunch of neat, small books — two by Seth already — and rethinking what drives books. More on this later.

* It would be impossibly brash of me to call Elizabeth Eisenstein a friend by including her in this list of friends’ books, but I’ll use this moment to recommend her latest, Divine Art, Infernal Machine. Eiseinstein is the premier Gutenberg scholar, author of The Printing Press as an Agent of Change (Volumes 1 and 2 in One), which was utterly invaluable in my research and in shaping my thinking about the parallels between Gutenberg’s disruption and the internet’s. I wish I’d received her new book earlier but even as I edited the final drafts of my book, I was devouring her latest and inserting bits I learned. If you’re a Gutenberg geek, as I now am, you must read it.

* It would also be flip of me to call Richard Florida a friend, as we’ve met only on Twitter. But his latest, The Great Reset: How the Post-Crash Economy Will Change the Way We Live and Work, is right up the alley of the next project I want to work on and so I’m about to dive in.

* The brilliant Yochai Benkler taught so many of us about the disruptive economics of networks in The Wealth of Networks: How Social Production Transforms Markets and Freedom. Now he has a new (and thinner) book, The Penguin and the Leviathan: How Cooperation Triumphs over Self-Interest, which I downloaded to my Kindle just today. Eager to dive into this, too.

* I don’t know Marc Levinson, author of The Great A&P and the Struggle for Small Business in America, but since I’m recommending books and since I just finished and was wowed by this one, I might as well throw a recommendation his way. As we look at the Senate going after Google for the nebulous sin of being too big, it’s so terribly instructive to look back at the demonization of success and size that hit A&P as America’s first chain store. Fascinating book.

* Finally, friend David Weinberg is still working on his next, Too Big to Know: Rethinking Knowledge Now That the Facts Aren’t the Facts, Experts Are Everywhere, and the Smartest Person in the Room Is the Room. It’s not out of galleys yet but I’ve been privileged to start tasting it and it’s — as I would expect — wonderful. More on that later.

To all these literary and literate friends, I apologize for the delay in linking to your good works and great generosity.

: Oops. Went to the bookstore today and found two more:

* Paulo Coelho’s Name Your Link is his latest novel. Paulo is amazingly generous with his readers — as he was with me, allowing him to interview him for my last book. A delightful gentleman.

* Sales guru and god Jeffrey Gitomer has Social BOOM!: How to Master Business Social Media to Brand Yourself, Sell Yourself, Sell Your Product, Dominate Your Industry Market, Save Your Butt, … and Grind Your Competition into the Dirt. We bonded over social media and its opportunities for business. He had me down to visit his staff and I included that in the new afterword for What Would Google Do?.

Brian Lehrer and Public Parts

September 27th, 2011

My chat this morning with the wonderful Brian Lehrer about Public Parts:

Public Parts reviewed

September 26th, 2011

I have to brag about some very nice reviews of Public Parts that — thank goodness — get what I am trying to say.

The first from Adam Thierer in Forbes.

Is privacy overrated?

That’s the provocative question at the core of Jeff Jarvis’ new book, Public Parts: How Sharing in the Digital Age Improves the Way We Work and Live. While he ultimately concludes it isn’t, Jarvis makes a powerful case for re-framing the way we think about privacy, and for better appreciating the benefits of “publicness” in the information age. . . .

Certainly, everyone values their privacy to some extent. But who will stand up for the value of “publicness,” or the benefits that come “from being open and making the connections that technology now affords?” Jarvis makes that his mission in Public Parts. . . .

He explains how publicness improves interpersonal relationships, empowers communities, strengthens social ties, enables greater collaboration, promotes transparency and truth-seeking, and helps enliven deliberative democracy, among many other things. Innovations in information technology—the printing press, cameras, microphones, and now search engines and social networking—have always spawned new privacy tensions, he correctly notes. Ultimately, though, they also bring tremendous benefits. The Internet revolution and all the angst that it entails is just the latest in this reoccurring cycle. We’re going through the same growing pains our ancestors did with previous technologies and it’s important not to overreact. . . .

What Jarvis has done in Public Parts is to force us to have a serious conversation about these trade-offs. Some will bristle at the notion that privacy “rights” should be balanced against any other right or value. If we desire the benefits of a more open and transparent society, however, it is a conversation we need to have.

Niall Firth in New Scientist writes:

How do we define what is public and what is private? What are the benefits and dangers of living a life in which everything is shared? Jarvis explores these questions and more in his immensely readable, chatty style. . . .

From revolutions in the Middle East to how some businesses are slowly coming to embrace “publicness”, technology is enabling the sharing of information, the digital conversation, like never before in history. No one knows what’s going to happen next. But people like Jarvis are having fun making sense of these confusing early years.

And friend Stephen Baker, author of The Numerati and Final Jeopardy, says he wanted to write a book like Public Parts himself. He examines the value of secrets.

I’ve been reading Jeff Jarvis’ new manifesto, Public Parts. It’s a very welcome rebuttal to the concerns of privacy advocates. Jarvis, while making it clear that some of their concerns are warranted, focuses on the other side of our relationships online: sharing with others, and connecting with them.

I wish I had this book when I went on my Numerati book tours, in ‘08 and ‘09. I would talk about the future of the data economy, and everywhere I went, people would ask me about privacy. My stock response back then was that in the industrial age, we were regarded as identical dots, or perhaps as vast herds, and now companies were learning to look at us as individuals. Was that necessarily a bad thing?

But Jarvis focuses on the advantages of being public.

Thank you, gentlemen.

Free Public Parts excerpt

September 26th, 2011

Here’s another free excerpt from Public Parts — a day before its formal release in print, e-book, and audio tomorrow. This audio excerpt comes after the earlier piece about the Germans and privacy and it’s about my own publicness and privacy. Warning: penis ahead.

One more free excerpt — the introduction — is here.

What Would Google Do? – in paperback

September 22nd, 2011

After almost three years, What Would Google Do? is out in paperback. Oh, no, now I have two things to hawk. It comes with a new afterword. A snippet from that (with rules from the book highlighted):

Screen shot 2011-09-22 at 9.44.32 AM

* * *

The best part of writing What Would Google Do? came after it was published, when people from a surprising range of sectors shared with me how they had tested the rules you’ve just read in their own endeavors.

I spoke with a convention of truck-stop owners who realized that their way stations could act as nodes to build networks among drivers who have information to share with each other. Join a network. Be a platform. Think distributed.

At the other end of the demographic spectrum, I heard from executives at two of the largest luxury-goods companies in the world, who saw value in opening up even their exclusive design processes so they could build direct relationships with new tastemakers and new talent and become curators of quality and luxury. Elegant organization.

At another extreme, I heard foundations speculate about how different their work would be if they opened up their structures to identify new needs, new grantees to meet those needs, new ways to measure their success, and new ways to leverage their assets by encouraging others to help in their work. Join the open-source, gift economy.

At a meeting of librarians, we faced their worst case—closing libraries—and then catalogued the value they will still add when information and search are digital but human expertise and guidance aren’t. Atoms are a drag.

A group of postal executives wondered what Google would do if it ran the Post Office. One official speculated that it would give every American a computer and printer, replacing mail and slashing cost. This discussion led to a conference in Washington called PostalVision 2020, where I pushed the industry not to try to fix the Postal Service a cutback at a time but to bravely consider what the market would and could do on its own. Beware the cash cow in the coal mine. Do what you do best and link to the rest. Get out of the way.

At the height of the financial crisis, I moderated a session at Davos in which entrepreneurs speculated about how to fix the broken banking industry. They imagined creating the bank that is open about all its data, from investments to salaries. Be honest. Be transparent. Don’t be evil.

Lufthansa ran a brainstorming session with a score of social-media practitioners at the DLD Conference in Munich, wondering how even an airline could be Googley. The bottom line: Customers want airlines to share information with them (why is the plane late?) and then they will be willing to share information back if airlines make good use of it (for example, assigning me the exact seat I like best). There is an inverse relationship between control and trust.

Best Buy’s tweeting chief marketing officer, Barry Judge (@BestBuyCMO), had me come to the company’s headquarters to try out some of the ideas here. I learned more from them than they did from me as I witnessed a smart company that is trying to move past just selling things in boxes to providing service and expertise. Best Buy opened up its infrastructure to allow others to build stores atop it. It has 3,000 sales people answering customers’ questions through a single Twitter account (@Twelpforce), turning them into the “human search engine.” It also is becoming a media company, selling promotional opportunities in stores. Decide what business you’re in.

Sales guru and author Jeffrey Gitomer invited me visit his staff to help them decide how they could be Googlier. I suggested they start by gathering the best sales tips from their own readers, who are out there selling and succeeding every day. Gitomer himself blogs and tweets and that inspired his new book, Social BOOM!, about this new way to do business together. Trust the people. Your customers are your ad agency.

In my next book, Public Parts, I also tell the story of a very Googley car company Local Motors, which designs cars openly. Collaborate. I also report on visionaries who are rethinking retail from the ground up, now that Google and the net make pricing transparent. Google commodifies everything. Welcome to the Google economy.

Most fun of all, I have heard of church pastors who aspire to be Googley, leaving their brick walls behind to go to where the parishioners live, using the web as a tool. Church Magazine suggests a “move from giving answers to asking questions.” Listen. Trust the people. Everybody needs Googlejuice.

These church folks did not fall for the joke in the title of this book. Google isn’t God and these laws here are not immutable. “We don’t consider Jarvis’s rules to be sacred or unchanging,” Leisa Anslinger and Daniel S. Mulhall wrote in the magazine, “but they do provide a valuable tool to help us rethink how we are to be a church in the twenty-first century.”

It is with some considerable relief that I read What Would Google Do? today and find that its gospel still stands. But then, as I said at the beginning, this is not really a book about Google but about the changes overtaking our world. Those changes only prove to be more disruptive—and more important to understand—by the day.

Public Parts excerpt: Germany and privacy

September 20th, 2011

Here’s another free excerpt from Public Parts, this one about the Germans and privacy. Here is the text (click on the link directly below or on the full-screen button in the app to read at a civilized size):

“Germans” from Public Parts by Jeff Jarvis

Public Parts: The introduction

September 14th, 2011

Here, friends, is the introduction to my new book, Public Parts: How Sharing in the Digital Age Improves the Way we Work and Live, complete and free. It’s a summary of the thinking in the book.

The excerpt is in Scribd because that maintains the formatting and pretty typography. (Click on the full-screen button at the bottom of the player to blow it up, or click on the link atop to go to the Scribd page.)

Also, below, is the audio version of the intro — with me at the mic, oft-edited.

I’d be remiss if I didn’t tell you that you can go here for links to preorder the book, which is released on Sept. 27. And here is the schedule for the book tour, as it stands.

Public Parts by Jeff Jarvis – Read the Introduction

Here’s the audio excerpt. (If it’s not showing up, try this link; the embed has been a bit wonky for me.) By the way, audiobook fans, you can’t preorder the audio version — oddly — but it will be on sale promptly on Sept. 27.

 

Let me know what you think. I know you will…..

9/11, in the mirror

September 8th, 2011

To ask how 9/11 changed me is to assume that I could imagine life without that day. 9/11 became a line in my definition of myself, alongside father, husband, journalist, teacher, writer, blogger, child of the ’60s, tall klutz, odd liberal, and now middle-aged man.

I was reluctant to join in the alarm-clark nostalgia and self-examination coming with the 10th anniversary of the event. But I just decided that I’d best look in my own mirror before my landsmen in media try to define us for ourselves.

9/11 helped make me who I am; then again, it didn’t. That is, a life is not defined solely by its sameness and banality. Life is also defined by its exceptions and how one absorbs the impact of their blows. War, disease, loss: so many people suffer trauma worse than we did on that day–just look to the Middle East today–and have no choice but to carry on.

9/11 happens to be mine. I catch myself assuming that people know this about me because it was once what described this blog and thus me. I forget sometimes that it has been a long time.

My story in brief: I came into the north tower of the World Trade Center on the last PATH train from New Jersey just as the first jet hit above.

The scenes I remember vividly include empty women’s shoes on the silent, just-smokey concourse; their owners ran out of them that fast … the woman cop who shouted at us–”RUN! RUN!”–as we came out from under WTC5 … standing across the street when the second jet hit, feeling the heat and pressure of its explosion from the other side … running away … the first responders’ faces as they ran into the buildings … mundane paperwork everywhere on the ground … listening to the news of the Pentagon around a manhole cover, on a utility worker’s radio … talking to a woman there, dazed, who’d just escaped the towers, her blouse dotted by the fire sprinklers there … the tourist who wanted me to take his picture in front of the burning towers (I refused) … the top of the south tower tilting slightly to the left … running away … being overrun by the dust and debris … utter blackness … banging into cement and glass while around me things fell and people screamed … finding refuge in a building, covered in that dust, which also filled my mouth and ears … when it began to clear, back outside, I saw a black woman passing, all white except for the dark trails of tears on her face … emergency workers asking me how it was as they, too, ran in … walking uptown, people looking at me with some fright … Times Square shut up, practically abandoned … waiting for hours by the Lincoln Tunnel until it reopened and a kind stranger from Staten Island drove me to my car … opening the door to home. There are worse scenes I refuse to recount.

Then the aftermath began. There are many obvious changes in my life with 9/11 as the cause.

For years, my son, then 9, would not let me leave without saying he loved me and hearing that from me.

To this day, I cannot watch even the most obvious, manipulative emotional crescendo of a movie or TV show without feeling the reflex to well up. It is as if my pathos button is now exposed on my sleeve and anyone can push it.

The dust gave me pneumonia and when I was given a lung test, that triggered a heart arrhythmia that’s under treatment with drugs, though it threatens to return anytime. It’s nothing next to the diseases of first responders and others. It just happens to be my physical scar.

My politics took a detour. From a war-protesting liberal student in the ’60s, I became a hawk in this new war on — what? — terrorism. Though I certainly did not link 9/11 to Iraq, it was that hawkish turn that steered me to endorse war there, which I regret as a mistake — especially in light of the Arab Spring. Today, citizens are claiming their own nations rather than seeing others come to claim them. I have learned a lesson.

The most profound change of 9/11 for me was this very blog. Though I’d followed blogs since Nick Denton himself showed them to me, I didn’t write one because — and I say this with no irony — I thought I had nothing to say. After 9/11, I wanted to share more memories and thoughts. So I started a blog at first called Warlog: World War III (irony’s obituary had been written by then). I thought I’d use it for a few weeks. Instead, it changed my understanding of media, my worldview, my career. All that emerged from understanding the power of the simple link. The blog also led me to meet and become friends with people in Iran, Iraq, Germany, all over. This blog changed my life more than 9/11 but I have this blog because of 9/11.

There is a recitation of the obvious impact on me. To go much beyond that, I’d have to speculate about what life would have been like without 9/11 but, as I said, that’s impossible to do. Life includes 9/11.

Thinking through the impact on us as a city, a nation, a people is even more difficult. I am dubious of those who claim to examine how it changed us. How do they know? It’s a logical impossibility to catalog what we are now but would not have been without that day.

On this 9/11, I haven’t decided whether I will go to the site, as I have in all but one year since, when I was traveling. In the first year afterwards, I was among many there, listening to the names, and also listening to a one-year-later replay of Howard Stern’s show from that morning. When I hear that show still it hits my pathos button. Every year, I have retraced my path from that morning. Every year, I give thanks for surviving. No, I don’t know whom I’m thanking. I think about those who were not as fortunate as I am. My wife still wonders why I do this. I figure it is a rare privilege to be able to visit the grave one could have but have not yet inhabited.

If you’d asked me in the days after the event what I’d be feeling now, on the 10th anniversary, I think I’d have told you this would be a momentous anniversary with much introspection, many lessons learned. I’d have vowed that we must never forget and thus must revisit the scene and our memories, as I did even days later (that’s why this blog was born). I’d have been wrong.

I find it quite odd that I don’t want to watch any of the documentaries or read others’ recollections (why am I subjecting you to this then? I don’t know; it’s more feeding the blog god and therapy for me, forcing memory). I agree with friend Bill Grueskin, who was at the Wall Street Journal then and is at Columbia now and who suffered the impact of the day in many ways more directly than I. He posted on Facebook that he’s not really up to immersing himself in 9/11.

I don’t know why. It’s not that I want to forget. I can’t and won’t. It’s not that it’s too painful. It was more painful then, though I will say that all this 9/11 talk is giving me a renewed if slight sense of dread. It’s not even that I think media have been too exploitive. In fact, I’m shocked they haven’t been far more exploitive.

I guess it’s that life isn’t defined by a day, no matter how momentous.

: Here are my audio recollections of 9/11, recorded some days afterward.

Beta-think and ending malaria

September 7th, 2011

Amazon, Seth Godin’s Domino, and other good folks collaborated to come out with a book of essays whose proceeds go to buy mosquito nets to end malaria. My essay for End Malaria Day is actually the topic of the next book I was going to do until I got all hopped up on publicness and privacy and wrote Public Parts. The essay is on beta-think. Here’s a snippet from the start:

* * *

Voltaire was half right. “Le mieux est l’ennemi du bien,” he said: The best is the enemy of the good. The best is also the enemy of the better. Striving for perfection complicates and delays getting things done. Worse, the myth of perfection can shut off the process of improvement and the possibility of collaboration.

That myth of perfection is a byproduct of the industrial revolution and the efficiencies of mass production, distribution, and marketing. A product that takes a long time to design and produce is sold to a large market with a claim of perfection. Its manufacturer can’t have customers think otherwise. The distribution chain invests in large quantities of the product and can’t afford for it to be flawed. Mass marketing is spent to convince customers it is the best it can be. Thus perfection becomes our standard or at least our presumption. But perfection is delusion. Nothing and no one is perfect.

The modern cure to Voltaire’s paradox—and a gift of the digital age—is the beta: the unfinished and imperfect product or process that is opened up so customers can offer advice and improvements. Releasing a beta is a public act, an invitation to customers to help complete and improve it. It is an act of transparency and an admission of humility. It is also an act of generosity and trust, handing over a measure of control to others.