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On Thanksgiving, Pinterest’s co-founder Ben Silbermann sent an email to his entire user base saying thanks. It was fitting, as Pinterest was born two years ago on Thanksgiving day 2009. Ben had been working on a website with a few friends, and his girlfriend came up with the name while they were watching TV. Pinterest officially launched to the world 4 months later.
Some startups go crazy with hype and users right after launch. And some don’t. I don’t know the founders, but I thought I’d take apart Pinterest’s story to discuss growth and virality in consumer web startups. Pinterest was not an overnight success. On the contrary, its growth was surprisingly modest after Turkey Day 2009.
Take a look at Pinterest’s one-year traffic on Compete from Oct 2010 to Oct 2011, which is the picture in this post, and shows Pinterest rising from 40,000 to 3.2 million monthly unique visitors. I took both ends of this chart and estimated monthly compounded growth over Pinterest’s lifetime, then interpolated the curve using constant growth and put the results in this Google Spreadsheet. → Read More
When the term Cyber Monday was coined in 2005, the Monday after Thanksgiving was the 12th biggest online shopping day of the year. That year, Facebook had 5.5 million users and Twitter didn’t exist. In 2010, Cyber Monday was the #1 biggest online shopping day of the year, with sales topping $1 billion. I believe the growth of social media and the importance of Cyber Monday are correlated because peer -to-peer sharing of deals and owned marketing channels like Facebook Pages and Twitter accounts are bringing promotions directly to where users spend their time online. → Read More
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Want to be notified to turn on the AC when a room reaches a certain temperature? Or when your laundry’s done? Well MIT Media Lab alumni Supermechanical have built Twine, a sleek 2.5″ rubber square which connects to Wifi and allows objects to “communicate” under certain conditions.
The Twine, which reminds me of a Square from a design simplicity perspective, comes with a web app, ‘Spool’ which allows you to program its sensors with natural language rules like “When: accelerometer is at rest, Then: Tweet” in the case of the laundry done thing, for example. → Read More
In a charming interview with Forbes Magazine, Microsoft’s Craig Mundie discussed future products at Microsot, including the success and plans for the Kinect as well as their mesa para computación, the Surface. → Read More
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