LATEST PRODUCTION

We have now completed a corporate video for U-POL, the British Manufacturer of automotive refinisher products. From its manufacturing facility in Northamptonshire, U-POL supplies professional vehicle bodyshops in over 110 countries with a broad range of refinish products used in accident repairs. These include body fillers, coatings (primers and clear coats), aerosols, adhesives and polishes.

The video was shot on a Sony EX3 HD camera and edited using a Media 100 Suite. Because U-POL exports widely across the globe it was decided to film at a body shop in Shanghai, typical of many rapidly expanding cities where, sadly, U-POLS's products are in frequent demand. The BBC's Motion Gallery also provided footage of various low impact road accidents of the type requiring expert body repair work.

Although the video will be used by U-POL's sales team, its primary purpose was to provide speaker support at an investment conference organised by Graphite Capital Management, which completed a £130m management buyout of U-POL last year. From the initial brief to final completion took less than one month, requiring careful planning and a high level of co-operation from all involved. You can view the video here.