Disrupt or be Disrupted

On May 1, 2012, WIRED will gather a dynamic audience of today’s thought-leaders for groundbreaking discussions on disruptive business practices, ideas, and innovations. This year, Founder & General Partner of Andreessen Horowitz, Marc Andreessen, Inventor & Chief Engineer at Dyson, James Dyson, and President & CEO of Ford Motor Company, Alan Mulally will take the stage as our keynote speakers—sparking thoughtful conversation with WIRED’s editors and joining the likes of past speakers Bill Gates, Reed Hastings, Martha Stewart, Jeff Immelt, Jeff Bezos, Michael R. Bloomberg, and Howard Schultz.

Why Disruption?

In today’s business world it’s a constant force that never lets up. While we may get a break from turmoil in the economy and markets, the pace of change in business is only going to increase. So you’ve got a choice: You can stand still and get swamped by disruption, or you can embrace it and let the rest of the world compete on your terms.