In my review of John Dies at the End, by Cracked’s pseudonymous senior editor David Wong, talked briefly about how the resurrected humor magazine’s new online format works surprisingly well. I find it consistently funnier than, say, The Onion, whose satire is more biting but which I find terribly formulaic.
The relative success of the new website and its list-based articles eventually spurred the editors to do what most successful humor websites eventually do: take their existing content, add a couple of new pieces, and attempt to sell it to fans that have already read the material online. See Stuff White People Like and Maddox’s The Alphabet of Manliness for just two examples.