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| Audience Data | |
|---|
| Monthly Uniques | 2.8M |
| Monthly Visits | 8.7M |
| Source: Google Analytics, 2011 |
| Education | |
|---|
| Post-graduate degree | 57% |
| Four year degree | 88% |
| Age | |
|---|
| 18-24 | 2.7% |
| 25-34 | 16.2% |
| 35-49 | 32.4% |
| 50-54 | 12.3% |
| 55-64 | 25.0% |
| 65+ | 11.3% |
| Income | |
|---|
| Household income $250K+ | 8% |
| Household income $150K+ | 25% |
| Household income $100K+ | 47% |
| Political Influentials1 | |
|---|
| Work in government | 8% |
| Help write policy | ~ 40% |
| Work in Congress | + 9% |
| Registered voters | 97% |
| Have run for political office | 5% |
| Have no party affiliation | 20% |
| Business Decision Makers | |
|---|
| Involved in business | ~ 40% |
| C Suite Executives and/or Senior Management Staff | 11% |
| Professional or managerial | 43% |
| Primary purchase decision makers | 46% |
| Own a smartphone | ~ 66% |
| Have taken 3+ business trips in the past year | + 25% |
| Affluent Consumers | |
|---|
| Homeowners | 70% |
| Own a luxury car | 25% |
| Own investments | 80% |
| Use a credit card | 90% |
| Have a U.S. passport | 82% |
| Have taken two or more vacations in the past year | + 50% |
| Patron Member or higher of a cultural institution2 | + 33% |
1. Numbers in "work in government" and "help to write policy" are relative to those respondents in DC. "Work in Congress" numbers are relative to respondents who work in government.
2. Numbers in "Patron Member or higher of a cultural institution" are relative to those respondents in NY.
Source: TPM Reader Survey April 2011
