The next great story is yours™
-
Great stories make great change possible
Your world-changing message deserves to be heard — really heard. But that only happens when you learn to tell a great story. Let’s re-invent your brand, make a movie, or design and build a website. And along the way, we’ll help you tell the kinds of stories the world is waiting to hear.
Brand identity by Creative Director Eric Smith.
Logo finalization for Net Impact.
-
Great stories make great change possible
Your world-changing message deserves to be heard — really heard. But that only happens when you learn to tell a great story. Let’s re-invent your brand, make a movie, or design and build a website. And along the way, we’ll help you tell the kinds of stories the world is waiting to hear.
Illustration by Director of Innovation Drew Beam
Appearing in Creative Director Jonah Sachs’ new book “Winning the Story Wars”
-
Great stories make great change possible
Your world-changing message deserves to be heard — really heard. But that only happens when you learn to tell a great story. Let’s re-invent your brand, make a movie, or design and build a website. And along the way, we’ll help you tell the kinds of stories the world is waiting to hear.
Cinematography by Senior Designer Kathi Bahr.
Video testimonial for Hospice by the Bay.
-
Great stories make great change possible
Your world-changing message deserves to be heard — really heard. But that only happens when you learn to tell a great story. Let’s re-invent your brand, make a movie, or design and build a website. And along the way, we’ll help you tell the kinds of stories the world is waiting to hear.
Illustration by Director of Innovation Drew Beam.
"The bad world” in Patagonia's Vote the Environment video.
The world’s cities, buildings and products are designed using Autodesk’s software. When we set out to teach designers how to create more sustainably, we knew the potential for change was enormous. Together we created the Sustainability Workshop series to accelerate the movement for smart design.
News & Events
There's always something going on at Free Range.....-
Designer as Journalist: The Case for Creating Content
A young doctor with a goatee and small hoop earrings quickly ushered me into the examination room of a bustling clinic in Oakland. If it were not for the white coat and the stethoscope…
-
Illustrating “Winning the Story Wars”
This behind-the-scenes video gives a glimpse into the process of illustrating Jonah Sachs' book Winning the Story Wars.
-
Story Wars Q&A with Jonah, Part 1
Winning the Story Wars has officially hit the shelves!
A few of us Free Rangers (Amy, Melissa, and Allie) got together to pick Jonah’s brain on the basics…
-
We’re Looking for a Few Good Eggs
We're hiring and here's why: The communications world is changing fast — faster than any time I've seen since we started up in 1999. And we're moving with it. Our clients now need campaigns…
-
25 Years of Social Venture Network
What happens when 250 of the most innovative, passionate, resourceful social entrepreneurs get together for four days, at Skamania Lodge in the awesome Pacific Northwest? Stimulating conversations. Inspiring presentations. Actionable advice. And a lot…
-
Our Toughest Client
Last year, Free Range began to stare down the same challenge many of our clients face: our website was approaching its fourth birthday and starting to look outdated. In addition to the design and…
-
Reflections on Occupy
We had just moved into our new office a few weeks earlier. Downtown Oakland was now our home, and Free Range was nested solidly into the grid of concrete, alive with dozens of restaurants,…
-
From 19th Street to 19th Street
Last summer I represented Free Range as a judge in The American Institute of Graphic Arts' national design competition “365: Design Effectiveness." When I walked through the glass door of AIGA's storied headquarters on…
STORIES ARE VERBAL DNA.
They are the tiny packets of information that carry the shape of our shared future. Our beliefs, our values, our identities are all held in the stories we listen to and repeat. That's how we humans work — we always have. So, what would you rather do: learn to write some of the source code of tomorrow or run just another marketing campaign? Let us show you how we do it.
FIRST, YOU UNEARTH YOUR CORE STORY.
Dig into any good story and you’ll find a moral — a nugget of wisdom — at its core. Crack it open and you’ll find cherished human values. That’s why stories, and brands built on stories, connect right to the heart. When you identify and embrace the moral of your own brand story, you can forever leave behind the usual marketing speak of insecurity and fear.
STORY, MEET TELLER.
Once you’ve got your message, you’re going to need a messenger. See, people connect to other people, not to faceless brands. Dive with us into the world of imagination to uncover your archetype and unique voice — it‘s the surest way to get audiences, the heroes of your story, moving on their own path to action.
STORY, MEET WORLD.
Free Range Stories are born in the strategy lab, but they live in the wilds of today's everyone-owns-it media marketplace. The launch of our first project together is the beginning of your path to change as you unleash media designed to move minds and build an iconic brand. Verbal, visual, interactive, social, all four? Let’s start writing the future. Check out a few Free Range projects already changing the world.