2012 Academic Summit
Edelman co-hosted the 2012 Academic Summit with PRWeek and Media X at Stanford University, themed “When All Media is Social.”
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Trust Barometer 2012
In its 12th year, our global study examines trust in the four key institutions of government, business, media and NGOs, as well as communications channels and sources.
Read MoreEdelman Wins APAC Agency of the Year
Edelman is proud to be named the 2012 Asia Pacific Agency of the Year and India Consultancy of the Year by the Holmes Report!
Read MoreConversations
It’s Who We Are
Edelman released our second citizenship report yesterday, titled, “It’s Who We Are.” It is our effort to be accountable to stakeholders, including our clients, employees and civil society.
"It's Who We Are," Edelman's FY12 Citizenship Report
“Walking the talk” is part of what we do. Being responsible global citizens of the world we live in and giving back to the communities where we operate are long-standing traditions and important aspects of Edelman’s 60-year legacy. It’s who we are.
Is the Election Over?
In the second episode of our “Election 2012” commentary, Edelman strategists Bob Shrum and Steve Lombardo discuss Barack Obama and Mitt Romney's chances.
São Paulo’s Partnership for the Eradication of Hunger and Poverty
Edelman's office in São Paulo used a democratic process to choose what NGO they would dedicate time towards during the Summer of Service.
News Flash: Growing Your Career and Having Babies Not Mutually Exclusive
Mary returned from maternity leave 13 months ago and can confidently say that she had the best year of her career to date.
Halal, PR and Muslim Consumers
A month ago we were asked about how MNCs are seeking a more effective dialogue with Muslim consumers, the motivation from clients for seeking such specialist advice, and the challenges brands face in communicating positively with this huge market. Here is what we had to say.
Stop Talking About The Power of Video – Start Showing It
"Usually, tears during a rehearsal for a pitch are a very bad thing (if not uncommon). But yesterday, the tears were pure emotion. The video just got to her in a way that our words did not," said Dettman. Take a look as Caroline Dettman, executive creative director at Edelman, takes us through the power of compelling video content for both clients and pitch teams.
Hello, My Name Is...
What's in a name? Apparently, lots. Here's how selecting a Chinese name can also influence the type of communications we do.
A Public Relations Family of Companies
Our family of interdependent companies not only allows us to solve the complexities of clients' needs, but to exceed their expectations every day.
Purpose Around the World
Edelman's global goodpurpose study, now in its fifth year, explores consumer attitudes around social purpose, including their commitment to specific societal issues and their expectations of brands and corporations. The study is conducted online in 16 countries with 8,000 consumers (18+).
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