Romney Being Romney
Mitt Romney has made a lot of self-inflicted errors in this campaign. Sure, other recent failed campaigns have also tripped over their own feet: McCain had the “fundamentals of the economy” and his idea about suspending his campaign, while Kerry had the “voted for it before I voted against it” failure on Iraq.
But Romney has been screwing up since the primaries. Touching Rick Perry during a debate, making the $10,000 bet, talking about firing people, talking about not caring about the poor — it’s just been flubtastic.
People look at this and his success and wonder how he made a quarter billion plus dollars. But if you look at what Romney was doing when he made many of those flubs, and particularly his recent denigration of 47% of American voters, I think you see a pattern emerge.
I bet when Romney was in private industry he was pretty good at flattering people. Romney, throughout his time in politics – as a Senate candidate, a gubernatorial candidate, and twice now as a Presidential candidate – gets in trouble when he tries to tell the people in the room what he thinks they want to hear.
This works in business. People like that. They’re more likely to invest in you, sign a deal, allow you to purchase their company, if you just tell them something they want to hear. It’s very seductive to have someone in a position of power with a lot of money lean over and whisper in your ear and tell you sweet nothings.
When Romney was in that room with his big ticket donors he was trying to get into their pockets and purses. So you assume its just you and them, you get relaxed, and you trash half of America. It’s just between us, after all. We’re smarter than them. We’re not dependent like them, I’m appealing to people like… you and I, right?
That’s what Romney was doing. That’s what Romney’s always done. When he needed to be a Massachusetts moderate, that’s what he was. When he needed to be a “severe conservative” to woo Republican primary voters, he was that too.
With his big ticket donors he needed to be Mr. 1%, denigrating the 47% hordes. Now that he’s caught he’s got to keep guys like Limbaugh and Hannity in his corner, so he’s Mr. Social Darwinian.
When you’ve got no core convictions and you don’t really know why you’re running for president, all you’ve got is the idea of running for president and winning. So you say what you need to say to win, and wish for the best.
The problem is, when you run for President, this stuff sticks. It’s not just on to the next factory to load up on debt and fire the union guys. People notice you say different things when you think you aren’t being listened to. They notice that you conduct yourself in a different manner for different audiences. They realize you’re inauthentic, craven, and even for a politician you’ve got a little too much naked ambition.
And then you lose.