Ford and its Indian advertising agency have apologized for ads showing women in bondage and admitted that they should never have been created at all.
One of the ads for the Ford Figo subcompact car show caricatures of three scantily clad women gagged, bound, and crammed into the back of the Figo while Italian Prime Minister Silvio Berlusconi looks back from the front seat, smiling and giving the "peace sign." The tag line at the bottom of the ad says, "Leave Your Worries Behind."
Another ad with the same tag line shows a caricature of Paris Hilton winking while the Kardashian sisters are gagged and bound in the back of the Figo.
Ford's advertising agency WPP admitted the ads should never have been created.