Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

The more specific and targeted your audience, the better your chances of success. Now comes the fun part – designing your direct mail piece! This is where you can flex your creative muscles and craft ...

A marketing effort that uses a mail service to deliver a promotional printed piece to your target audience Direct mail encompasses a wide variety of marketing materials, including brochures ...

But how can you design direct mail pieces that stand out from the clutter and persuade your prospects to take action? Here are some tips to help you create effective and engaging direct mail ...

Before you start designing and sending your direct mail pieces, you need to have a clear idea of what you want to achieve and who you want to reach. Do you want to attract new patients ...

So, are you ready to take your direct mail campaigns to the next level? Start small, aim high, and watch your ROI soar as you get more personal with every piece.

Recent research in the US for example revealed that over three-quarters of those surveyed said an offer or promotion increased their likelihood of opening a piece of direct mail sent by an ...

Bath & Body Works is sending out direct mail pieces that promote the company?s line of fragrance products that tie in with an in-store promotion. The QR codes are being used to connect consumers to ...