You’re applying these UTMs to gain visibility on this traffic in the GA4 dashboard and to be able to report on it later. Make sure your team adheres to this structure for reliable data analysis.

Use the schema provided in schema.txt to ensure compatibility. The schema is similar to the GA4 schema for main fields, user_properties, event_params, items. It supports defining new events without ...

This library provides an interface for sending data to Google Analytics, supporting the GA4 Measurement Protocol. NOTE: This project is in beta and will be continually updated to cover relevant ...

You're not alone. The shift from Universal Analytics to GA4 has brought a wave of confusion, with its new interface, data model, and reporting structure. While GA4 offers powerful insights, its ...