Campaign Brief9d
Axe / Lynx takes bold humour to the next level in latest global campaign for its sweet smelling fragrance launch via LOLA MullenLowe, Madrid
Building on the success of its "Power of a Fragrance" platform—launched in 2024 with the now-iconic Robbery and Funeral films ...
Warc11mon
Lynx/Axe – Clicking from the beginning
This paper describes how planning created a new way of developing communications for the launch of Axe Click by getting involved in a process in which it normally plays no part. This involvement ...
Social Samosa3d
Lynx’s latest micro ads offer a bold and bizarre take on intimate fragrance
The brand's micro-ad campaign uses exaggerated humour and unexpected scenarios to showcase the power of fragrance, even in the most unconventional situations.
Warc2y
How Unilever co-created a new variant of Axe/Lynx with young consumers
Sometime in 2010, a new fragrance of Axe/Lynx will be appearing on the shelves. This is not particularly remarkable. Continual innovation is a prerequisite for success in the youth market and the ...