Respondents were shown the logos of 100 top global brands, then asked to name and describe the ones they found most memorable. Nike is the most memorable of the logos examined (16% of respondents ...

A new book on Nike, published by Phaidon, demonstrates the core role that marketing and storytelling play at the sportswear brand, and – as this extract reveals – how the Air Max shoe came to define ...

For 2025, the brand is rumored to launch the brand-new Nike KD 4 “MVP” sneakers. These sneakers pay tribute to his MVP title, ...

Nike continues to double down on the former top draft pick, and the iconic American sportswear brand does not miss wi ...

Powell will have a Jumpman logo on his chest next year too ... playing for high school or AAU teams that wear different gear than Nike or Jordan Brand doesn’t prevent prospects from playing ...