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FASHION
Echo Lawrence - January 17, 2025
News Flash: Miss Sixty is back. Or maybe they never left, I don't know but this new photoshoot for the brand starring Bella Hadid seems like a blast from the past.
Bella can be seen casually grocery shopping in the brand's clothing, posing in the laundry aisle with a cart full of green apples. This is a big change from Bella's recent cowgirl content, but we love it just the same!
Miss Sixty was a pretty hyped brand in the late 90s and early 2000s. If you were in the night clubs, you'd see many ladies rocking the form fitting, vintage, denim styles. The Italian brand was one of the first denim companies to master the booty, similar to what Lululemon did with yoga pants. It made for a good time in a pre-social media world.
Like anything, trends change, popularity dies, competition steps in and pushes you out of your title position as the leader of skinny flared booty popping for 300 dollar a pair jeans.
Like anything, trends are cyclical and there's a new found interest in 90s and 2000s products and brands, so Miss Sixty is making a comeback, assuming they never really left, they just weren't as hyped as they were when they were hyped.
In keeping up with the times, they are keeping up with the trends, embracing their position as a new found throwback and they are using a star like Bella Hadid to get their message across!
This is their campaign.
See more from the new shoot in the gallery!
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