Bono At The California Women’s Conference 2008

Bono spoke at The California Women's Conference 2008 in Long Beach, CA. Christine wanted to attend but couldn't due to her pregnancy, so she gave her two tickets to a couple friends.

He calls for support of the ONE Campaign to hold both presidential candidates accountable in the fight to end extreme poverty. His speech is broken into 5 parts on YouTube, but you can see two of them here (part 2 & 5):


Bono emphasizes that you can't change the world until you change your worldview. Money.


"America is not a country. It's an idea." Great closing.

My old post on his worldview, "Bono With A Purpose... Bono On Grace"

ONE | Voices

ONE is nonprofit dedicated to ending poverty. The organization was a result of Bono's TED Prize wish. Anyway, their new ad campaign is starting soon:

"For more than a year, ONE members have been trailing the presidential candidates asking them to go on the record with their plans to combat global poverty. Now we're taking our message to the airways with this major new TV ad. The ad features Matt Damon with different Americans' voices - among them Michelle Obama, Cindy McCain and Mayor Bloomberg.

Watch for it on TV and across the Internet starting Sunday, August 24th, but add your voice and share the online video with your friends now."

The Davos Question

Last week was the World Economic Forum's Annual Meeting in Davos, Switzerland. It's a gathering of 3,000 leaders from various fields and countries. Top government officials to global business leaders to innovative nonprofit organizers attend this conference.

YouTube had a brilliant co-marketing campaign with the World Economic Forum. They created an area and a booth where people could answer the question, "What one thing do you think that companies, countries or individuals must do to make the world a better place in 2008."

Check out the answers from various world leaders:



TechCrunch has a review here.