Showing posts with label localization. Show all posts
Showing posts with label localization. Show all posts

Wednesday, October 8, 2014

Localizing the globe

You have probably seen this at the beginning of a movie:

I am always caught by surprise when the globe stops spinning, expecting to go further. Watching it closely, I realized why: it stops at the Americas. I grew up in Hong Kong, where world maps look like this:

What's special about it? The center of the map is the Pacific Ocean. In my mind, that is the focal point of the globe, so I felt unsatisfied when the Universal globe stops spinning at the Americas.

I found it ironic that the globe, being the obvious icon for a global society, is actually usually localized. And today I found a delightful case of a localized globe - the notification icon in the top right corner of Facebook:

I never paid much attention to it, but my friend Corey is visiting Sweden, and noticed that her icon changed from showing the Americas:

To Europe, Africa and Asia:

Very subtle, but very cool!