It's amazing..

.. what you see on TV these days.

The local news just had this story about a shopping mall in Portsmouth where mobile tracking technology by Path Engineering has been installed - which I have tracked to this story from the Register.

"By installing receivers around a shopping centre the company can pick up communication between handsets and base stations, enabling them to track shoppers to within a metre or two - enough to spot the order in which shops are visited. Two UK shopping centres are already using the tech, with three more deploying in the next few months."

As far as one can tell, the tracking is completely non-identifying ; the shopping centre and path both do not know personal mobile phone numbers nor corresponding user names. The TV report showed predictable reactions: why weren't we told; I don't like it; I've got nothing to hide; etc.

So what do people think? Despite the obvious knee jerk reaction, as the info is completely non attributable to identified individuals, I really can't see a problem. You could get exactly the same results (at greater cost) by posting tellers at each shop or destination in the shopping centre to do counts all day, every day - would anyone object to that on privacy grounds?

(Hmm - I suppose yes, if they could identify the shoppers. Technology actually has the privacy advantage here of being blind. Here we're pre supposing CCTV isn't used in some way to identify the mobile shoppers - which despite what El Reg suggests would be extremely difficult to arrange in real time.)

I think it's important here to seperate technophobic squeamishness from real privacy concerns. (This is also not like Phorm where anonymity had been artificially imposed and could easily be "broken". Here the mobile tracking system simply doesn't know your personal phone number or your name.)

Of course you need to seperate it too from a consent-based tracking system which can be abused by forced or mistaken consent to reval significant personal data, like Sniff. Which I'm sure everyone else has blogged enough about by now.


And completely off-topic, in the Guardian today, I nearly choked on my post-swim coffee at the ostensible discovery that gay men and heterosexual women (and straight men and lesbians)apparently have similar shaped brains. If true this could destroy several decades of careful academic work on cultural construction :)

And now Newsnight is trying to tell me that Obama will be made or broken by Internet bloggers. Possibly time to turn off the TV and write some more of the third edition of Law and the Internet instead :)