Radford University makes the Times, the Post & more

The folks in the RU public relations office have two reasons to celebrate -- not only did the school's basketball team score its way into the NCAA tournament, the university's RU Facts Web page scored a link at nytimes.com... Well, a nytimes.com sports blog, at least:

Little Ol’ Radford’s Big Man - The Quad Blog - NYTimes.com:

"Radford students skipped spring break to hang around campus for the weekend. With good reason. The Highlanders clinched an N.C.A.A. tournament bid on Saturday by wiping out a 13-0 deficit and coming back to defeat Virginia Military Institute, 108-94, for the Big South Conference title."

RU's President Penelope Kyle didn't make the New York Times, but she was the lead of Aaron McFarling's story in the Roanoke Times: What a reward for those who stuck around. Let's Dance!

RADFORD--The university president held out her right arm and swept her hand across the front of her body -- past the student revelers on the court, past the team in its championship T-shirts and hats, past the second-year coach engulfed by well-wishers, past the fans still in the stands applauding and reluctant to go.
"Look at those students," Radford University President Penelope Kyle said. "They did not go on spring break. Some of these students have been out of class since Thursday. We asked them to stay and support the team.
"And look at them. They did."

Senior guard Kenny Thomas won the most-quotable lottery, though, with everyone using his line, "Finally, Radford isn't little ol' Radford for once."

There's nothing like March Madness to shine a spotlight on a college. USA Today used the AP wire right after the game, but came back on March 12 with a comprehensive story of its own, headlined Season of wonder at Radford, along with two good photos and an info box about the school. ("Radford is the first men's or women's team in Big South history to improve from seventh place one year to regular-season champ the next.")

In case any of my news writing students missed the stories (Hah!), I'll save them a few links here. Among other things, they'll see how the AP story was used:

• The Tartan
• WSLS: '98 run helped enrollment
  
• Richmond Times-Dispatch
• The News & Advance
  
• Roanoke Times #2
• Roanoke Times #3
• The Sports Network
• ESPN
• Bloomberg
  
• Sports Illustrated/CNN (AP)
  
• USA Today (AP)
  
• Fox Sports (AP)
• Washington Post (AP)

Coincidentally, the game wasn't the only thing that put Radford in the Washington Post over the weekend. Sunday's paper carried a column headed "Second Class Citizens in Virginia," which had nothing to do with the game -- it was a wrapup on the legislature's decision not to solve the confusion over student voting rights, with Radford as a key example.

Charlottesville to watch for Martian invaders... again

This looks like fun -- and some "media convergence" to talk about in class.

PR students can see the fine job of "press agentry" by the University of Virginia Film Festival, bringing together the school's observatory, a major studio motion picture, and a series of underground films (described as "most hyperbolic alien invasion spectacles"), all to celebrate the most famous media hoax since the New York Sun's discovery of man-bats on the moon, from early days of network radio:

Virginia Film Festival
Special 70th Anniversary Broadcast of "War Of The Worlds"

"Just to be sure history doesn't repeat itself, we've asked the observatory to have telescopes at the ready to reassure our spectators that the skies are safe," the film festival director said, calling the Halloween show "a great way to honor one of the more bizarre evenings in Charlottesville history."

The UVa school paper's archives ("media history research") are cited as evidence that the 1938 "Martian invasion" panic over Orson Welles "War of the Worlds" broadcast brought people to the observatory, which used its big telescope to show Virginians that Mars was as arid and peaceful as ever.

If you want to get an early jump on Halloween, here's the 1938 radio broadcast that started it all (courtesy of the Internet Archive)...


Back in the spring, WNYC's Radio Lab did a terrific program on the panic over that 1938 broadcast -- and the fact that it wasn't the only incident like it. The full audio of the program is online, along with links to Orson Welles' 1938 script and more. I'll put that link in my official Media History class syllabus page later this semester, since we're not even up to the invention of printing yet...

As for the man-bats on the moon, I jumped ahead and mentioned in my Media History class that yesterday was the 105th anniversary of the founding of the original New York Sun -- I hope I didn't say "100th" the way I mistyped it here a minute ago!...

The Sun reportedly became the best-selling news sheet in this world by printing a hoax series about an entirely fictional telescopic exploration of the lunar surface. News writing students should note that story length and style have changed since then.

On Wednesday I didn't get around to mentioning that there's no connection to the current paper called the New York Sun, whose business troubles are, coincidentally, in the news today. Keep an eye out for circulation-building stories about man-bats or Martians in New Jersey!