St Patricks Day

The 17th March is the day that the world celebrates St Patricks Day. I was hoping for a 'green' themed photo to mark the day but it didn't happen so today's picture is from an advert outside the Midland Hotel (Betfair Arms) by the train station. The Toucan was used in the advertising of Guinness in the 1940's, a jingle from the time went "Toucans in their nests agree/Guinness is good for you/Try some today and see/What one or toucan do." The Toucan was reinstated in 2000 to promote the fact that Guinness was brought to the British mainland direct from Ireland. Guinness is the drink most associated with St Patricks Day and the Irish, but Ireland is not the biggest consumer of the Stout in the world. That accolade goes to Africa, who drinking their way through 40% of the worldwide production of Guinness. Canada is the fastest growing market and on St Patricks Day in 2006 more Guinness was sold in Canada than in Ireland! I hope you enjoy St Patricks Day, have a couple of pints of Guinness and see what one or Toucan do for you!

Come back tomorrow for some photos of my trip to The North!