Media Conference and Lunch at the Korean Food Fair Trade Show [sponsored]

Before checking out the Korean Food Fair trade show, I attended a media conference and lunch. The Korean agriculture department signed a contract with Unified Grocers in the US, and I learned that seaweed is the #1 exported food product of South Korea. 

Chefs Cathlyn Choi and Bernard Guillas also had a panel talking about Korean food. Chef Guillas fell in love with Korean food and even put dukbokki on the menu of his restaurant, The Marine Room in San Diego. We tried a dish he made using Korean pears: Salmon on pickled pear with sesame leaf and masago

Fellow writer Barbara Hansen winning a gift certificate to Wi Spa

There are three types of fermented food in Korea: kimchi, fermented sauces, and fermented seafood. But these can be used in other types of food. Our lunch made by Chef Myung was half "fusion" - Western style dishes made with Korean ingredients or sauces, while the other half was traditional Korean food.

Lamb chops in soy sauce

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New Finds at Korean Food Fair Trade Show

I recently went to the Korean Food Fair trade show. It's a business to business trade show. This trade show was only open to buyers and big retailers, but as media I still got to look around and sampled a bit of what was there. 

While some brands are already distributed in the US, at least half were products that are still looking for distribution. One of the things I tried and enjoyed was this seaweed snack (laver snack). So, the number one exported product out of South Korea is dried seaweed! Yet unlike regular seaweed they actually put a thin slice of cracker between seaweed, giving it a crunchier texture that's better for snacking!

I also like tasting the teas from Hankook Tea. They had things like persimmon tea leaves, and one of the most interesting ones was the hydrangea leaf tea.

Because of the container we really saw what was inside the tea, and it really just was the leaves, yet it was surprisingly sweet! There was no sweetener added, hydrangea leaves just contain a substance called phyllodulcin that is naturally sweet.

I don't know if this is currently being imported into the US, but I sure hope so!

Eating Through K-Town [buzz Korea]

So buzz Korea is a website launched by the Korea Tourism Organization dedicated to promote all things Korea, including through various contests (for example, you can vote for your favorite Touch Korea Tour video and win Samsung products). Now, they're also holding a contest for a blogpost or video where you show your passion for Korea and can win a trip to Seoul! That's where I come in! My passion is of course, all about Korean food! I love Korean food. I mean, I even got my mom to start a Korean restaurant in Indonesia! Even the Korean dramas I watch tend to all be about food.

Los Angeles Koreatown is a great place to get a huge diversity of Korean food, and I've tried plenty there (but of course, I still want the real thing in Seoul!)
It's not just all about Korean BBQ and bibimbaps (although we all love those).

In LA's Ktown you can find things like black goat stew at Mirak, the gaminess masked with the fragrance of perilla leaves.

Like most students, my first exposures to Korean food was the 24-hour joints like Nak Won, filling the stomachs of hungry students and drunk party-goers alike with jap chae, kimchi bokkumbap, and more.

Then there's my favorite comfort food, soon tofu. First there was the 24-hour BCD Tofu but then I learned about the beauties of both Beverly Soon Tofu and So Kong Dong.

And then with food blogging, my world expanded!
There's the gam ja tang (pork neck stew) from Ham Ji Park, one of my first introductions to Korean stews and I fell in love with it, along with their spicy squid noodles.

Ondal 2's kkot geh tang (spicy crab soup) is another unique offering in K-town ..

... although I usually prefer their spicy rib stew! These stews ($45) are enough to feed three people, and they also make kimchi fried rice with the remaining broth!

One time I even tried the poisonous blowfish at Dae Bok, where you can order it either as steamed fish with bean sprouts or as a stew (mehwoontang)

A new 24-hour favorite is Myung Dong Kyoja, where the dumplings (manduguk) are perfect after a late night of drinking. 

Call ahead for a special order of clay baked duck at Da Rae Oak. This aromatic and tender duck is stuffed with rice, various nuts, dates, etc.

This is just a sampling of what's available in Korea town, and there are so much more from Han Bat Sullungtang to intestine stew at Dwit Gol Mok. Much more to explore for all of us, and one day I'll try even more of the real thing in Korea!

When I Eat Spicy

Just to get it out there, I CANNOT eat spicy food. Yes, I am Indonesian. Call me weird. Call me weak-sauce. Call me whatever. I just can't handle it. Occasionally though, I will sit through and suffer and drink gallons of water so I can have a particular dish.

Soon tofu is one of them. I always ask for Mild, but it ends up too spicy for me anyway. But plain would just be WRONG! Favorite soon tofu place in LA? That'd be Beverly Soon Tofu.

Your meal here starts with the regular and not so regular banchan: a silky smooth tofu with sesame, plus the usual plates of kim chi, bean sprouts, etc. Barley tea is served in metal bowls free of charge.

Then the soon tofu comes sizzling hot into which you immediately add an egg, rice, and then mix things up.
The ingredients used at Beverly Soon Tofu is higher quality than most and you can taste it, especially in the tofu and meat.
I personally prefer the small bowl (which comes with the kalbi or bulgogi combo), because that size is just perfect for one egg. 2 eggs in the bigger bowl is too much. On a good day the mild is not so spicy and I can finish it pretty quickly :P otherwise it's bite and drink for me ...

Still, every so often I want some "comfort food" and for some reason I feel like going to this place and suffer through the spice so I can have this bowl of goodness :P

Beverly Soon Tofu
2717 W Olympic Blvd Ste 108
Los Angeles, CA 90006-2642
Phone: (213) 380-1113