Denver SEO Speaker will be conducting a workshop on SEO in Denver, Colorado, December 10th, 2009. The Colorado Defense Lawyers Association has asked me to do this SEO presentation for their attorneys.
In this workshop there wont be any magical formulas for showing up on the first page of a Google search. It will be stressing the importance of hard work and proven strategies to increase your Google presence in searches.
Some of the topics I will cover include:
Website optimization
Blogging
Social Media
How to Write for the Internet
Website Architecture
Website Navigation
Keywords and Phrases
The workshop will be limited to the first 15 to sign up and the meeting will start at 2pm and go until 4pm. The SEO workshop will be at The Bridge, in Park Meadows. You can reach Bo Donegan for more information and to sign up for the Denver SEO Workshop.
Showing posts with label Denver SEO Speaker. Show all posts
Showing posts with label Denver SEO Speaker. Show all posts
Sunday, November 29, 2009
Monday, March 30, 2009
Domain Names and SEO
I received a call from a client here in Denver, Colorado. He is in the process of writing a book and was agonizing over just the right domain name. He wants to do a blog and his book is along the lines of abundance. He wanted to know from a SEO perspective if it would be better to use his name or a descriptive domain name with keywords.
From a personal standpoint I like to use domain names that are descriptive of what you do or offer and have a great keyword or two. I say that for a couple of reasons: keywords in your domain will never hurt and hopefully it will keep you on track to the theme of the blog. For example, if my blog title is Denver SEO Speaker-I need to keep with that general theme in order to have a meaningful presence in the searches. Conversely, if my domain name were Steve Mertz I could be all over the board in my writing. The most important thing to remember is to use keyword rich titles in your blog posts and support those titles with unique content that actually uses the keywords and phrases you want to rank for.
Last point-when you have people link to your blog ask them to use descriptive keywords that are relevant to your SEO efforts. There is no substitute for quality inbound links that include your important keywords.
Here is an interesting article and comments from Problogger on How to Choose a Domain Name.
From a personal standpoint I like to use domain names that are descriptive of what you do or offer and have a great keyword or two. I say that for a couple of reasons: keywords in your domain will never hurt and hopefully it will keep you on track to the theme of the blog. For example, if my blog title is Denver SEO Speaker-I need to keep with that general theme in order to have a meaningful presence in the searches. Conversely, if my domain name were Steve Mertz I could be all over the board in my writing. The most important thing to remember is to use keyword rich titles in your blog posts and support those titles with unique content that actually uses the keywords and phrases you want to rank for.
Last point-when you have people link to your blog ask them to use descriptive keywords that are relevant to your SEO efforts. There is no substitute for quality inbound links that include your important keywords.
Here is an interesting article and comments from Problogger on How to Choose a Domain Name.
Monday, December 22, 2008
Google Adwords
When speaking to audiences on Search engine optimization (SEO) the question of AdWords inevitably comes up. Some folks claim that AdWords is SEO... I'm not in that camp but Google AdWords can be a useful tool while you are working on your organic search results.
The New York Times recently had an article talking about marketers honing the focus of search ads. They were interviewing Jessica Jensen of the site Low Impact Living. She says she has not cut back spending on search advertising and says: "I can't stop advertising, so instead I'm spending every dollar and dime efficiently."
She mentions that during last year's holidays, she marketed products such as energy-efficient LED lighting fixtures. This year she's all about products that help cut utility bills-seems to me like we are talking about similar items. While AdWords do allow you to turn on a dime a refocus your marketing efforts; it appears that a good SEO campaign could also help her efforts.
At the end of the day, if she's spending $20,000 a month on AdWords more power to her-so long as she is netting $50,000! Use AdWords correctly and they can help but don't forget about solid SEO strategies that have withstood the test of time.
The New York Times recently had an article talking about marketers honing the focus of search ads. They were interviewing Jessica Jensen of the site Low Impact Living. She says she has not cut back spending on search advertising and says: "I can't stop advertising, so instead I'm spending every dollar and dime efficiently."
She mentions that during last year's holidays, she marketed products such as energy-efficient LED lighting fixtures. This year she's all about products that help cut utility bills-seems to me like we are talking about similar items. While AdWords do allow you to turn on a dime a refocus your marketing efforts; it appears that a good SEO campaign could also help her efforts.
At the end of the day, if she's spending $20,000 a month on AdWords more power to her-so long as she is netting $50,000! Use AdWords correctly and they can help but don't forget about solid SEO strategies that have withstood the test of time.
Wednesday, December 10, 2008
SEO and Social Sites
Here are a few of my favorite social sites to help promote your online presence.
The first is Naymz. This is a good site to make contacts, expand your exposure and reputation management.
The next is LindedIn. A great site for increased exposure and if you are willing to work- a great source for making additional contacts to help build your business.
Another one is Amazon. It's a great place to review books, build community and work on reputation management.
How about Facebook-not just for kids!
Don't forget about the power of YouTube-a great tool for reputation management and SEO search results.
Enjoy!
Steve Mertz Denver SEO Speaker
The first is Naymz. This is a good site to make contacts, expand your exposure and reputation management.
The next is LindedIn. A great site for increased exposure and if you are willing to work- a great source for making additional contacts to help build your business.
Another one is Amazon. It's a great place to review books, build community and work on reputation management.
How about Facebook-not just for kids!
Don't forget about the power of YouTube-a great tool for reputation management and SEO search results.
Enjoy!
Steve Mertz Denver SEO Speaker
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