Protection Rackets for Philistines

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Markets are dead metaphors

From the thread to a post on Gifthub, this is worth reading a few hundred times:

Kia said...

We are just now witnessing the collapse of the markets. We may also see the collapse of "the markets" in another sense, the markets as a metaphor for life. Metaphors are not merely ornaments: they are very strange. For instance, the moment you take for granted that a metaphor is the equivalent of the thing it describes or points to, is the moment when that metaphor is effectively dead. It's worse than useless for thinking with. But usually people go on using such metaphors long after they've ceased to generate any new ideas--which is one of the things a metaphor is supposed to help us do. People will just keep walking on in the resulting conceptual daze, because to think about it is like looking at the end of the world. Some will invest heavily in re-animating the corpse and blame the demise on the usual suspects: the all-powerful and infinitely devious upstart poor and other outsiders.

I mean, maybe the market was never supposed to become the dominant metaphor of the content of human livelihood; maybe that's why it fails.

Jesu, meine Freude

When executed properly, this infusion of meaning creates a covetous relationship between your brand and the prospect's self-identity. To choose otherwise would be a form of emotional suicide. #

A century after Freud and Jung first compared size of their respective coglioni, their systems, interpretive languages, and feral mechanisms of survival are making it bigtime in the entrancingly redundant world of bullshit about branding. More just now the Prussic Herr Jung. That self you thought was tapping into archetypes? That's just bran gnou. More at Mystic Bourgeoisie.