Nielsen published Engaging Black audiences as part of its 2025 Diverse Intelligence Series.
For Nielsen and Adland, diverse intelligence sounds like an oxymoron—as cultural cluelessness is a primary condition of the industry’s ruling majority.
According to the report, Black audiences lead in engagement with TV, sports programming, and social media. Yet such information has never positively impacted the underrepresentation of Blacks at White advertising agencies or research firms. Hell, the data is questionable too.
All of which makes Engaging Black audiences feel like box-checking performative PR—just in time for Black History Month.
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