Highlighted in DN

The #1 daily newspaper in Sweden as to distribution and readership, DN, has an article on movies and audience screening. The reporter, who's taken part in such a testing, describes the process of having a say on how entertaining a movie is and presents an overview of the available methods of film screening on the Swedish market. This is where our iDTV Lab appears.

Although the Americans have carried the system of movie test screenings to an extreme, many of the technical progresses are made not in the West but in the East, in iDTV Lab in Vasa, the reporter writes. The article is found here (in Swedish only).

Looking for a cool job in new media and research?

Then do send us your application! We're hiring more folks to the audience research lab at work. If you like exploring why people would bother being interactive on the web or on TV after a rough day at work, why someone would get excited over a thriller movie or if you enjoy finding out best practice of creating digital products with high scores in user experience and usability, this is the post for you.