Sarah Hurley's World of Imagination Shortlisted in Prestigious Toy Awards!

More exciting news to share with you all today, I'm over the moon to tell you that my World of Imagination Make Believe Shop Playset has been shortlisted for a Slow Craft Toy Award! These are very prestigious awards, backed by John Lewis, supporting traditional toys and engaging play rather than computer games and flashing lights (though those are fun too!)

When I was developing the range I looked for a way to involve craft, learning and good old fashioned fun in one cute case and hopefully I achieved it! Now it's up to a panel of 6 prestigious judges including top parenting bloggers, authors and representatives of John Lewis and The Guardian to decide the winner, we'll be waiting on the edge of our seats at Hurley HQ!

if you're a blogger, journalist or writer and would like a copy of our press release please email us here and we'll send it straight over

Thank you for dropping by today!
Sarah x

Loom Band Kit & Book Giveaway!

Today I'm sharing something super exciting, a giveaway! We recently launched a few Loom Band kits including our best selling Loom Band Starter Kit...

We have sold out of these twice and they are flying off the shelves along with the smaller kits! These kits are all available here on my website as part of the fantastic World of Imagination range.

Also, recently at the One Big Show I met some lovely people from Search Press who told me all about their fantastic new book on Loom Band Jewellery - great timing as it was just days before our Loom Band kits launched! So very kindly they sent us a copy so we (or more correctly, Lisa...) could learn how to make Loom Band Jewellery for our product pictures. Like this one...

The book was absolutely great, so helpful, and Search Press said to us that if we wanted to, we could have another copy for a giveaway - woohoo! (This book is so popular it's actually completely sold out at the moment and only available as a download here for another couple of weeks while they await new stock!)

So today we are giving you the chance to win a starter kit and book! All you need to do is leave us a comment below. You can also pop over to mine and Search Press's Facebook Pages to give us a like and a comment there if you would like (let them know I sent you over!) - and each one will be counted as an entry. You have until 8th August to enter - we will draw a winner in the 5 days after and announce it here on my blog and on Facebook.

Good luck everyone! and please do share your Loom Band creations over on the World of Imagination Facebook page - we'd really love to see!!

Thank you for dropping by today

Sarah x

World of Imagination Launch!

I'm so excited to tell you that the World of Imagination range is now officially LAUNCHED!!

Please come and have a look around and tell us what you think

I'm off for a lay down with a slice of birthday cake now - what a day! :o)

Thank you for dropping by today!
Sarah x

World of Imagination Launch Blog Hop!

Today I'm super excited to be leading my team on a fun blog hop to celebrate the launch of my brand new World of Imagination range tomorrow (eeek!) This is a range of products I've been working on for over a year and I'm finally ready to start sharing by launching the first ones tomorrow - there are SO many more to come and I can't wait to show you everything we have in store!

Today each of us is going to show you one of the products from tomorrows reveal in greater detail and at the end there is a chance for you to be entered into a draw to win your favourite out of all of them!

So starting with me, a few days ago I showed you the first in the 'Make Believe' kit series - the shop, and today I'm showing you another in the 'Make Believe' series - the Post Office!

This kit was actually the first thing I thought of when developing this range. When I was little I had a toy post office in a case (this one here - thank you Pinterest! lol) and I LOVED it! Actually, Loved is probably a bit of an understatement, it was one of my favourite ever things. Shortly after I saved up to buy a set of toy food and expanded my Post Office into a corner shop (seriously, I caught the business bug early! lol) so my idea for the Post Office and Shop were born! I'm so excited to be sharing them with you and I hope you and your littles love these as much I loved mine :o)

These kits are great because they have a craft element to them as there are pieces to construct yourself, an imaginative game (I think Imagination is so important and should be encouraged as much as possible!) and an educational element with little fun facts and games throughout the kits. They are also super fun for adults (Lisa and I had a great time putting together all of the samples here in the office!) Each kit also comes with a letter from the Mayor of Make Believe welcoming you to your new business (these can even be personalised and have a badge included!!) I must stop wibbling now, I'm just too excited! lol

From my blog you can hop over to Clare who will have another reveal for you. At the end of this hop, you should be at the SarahHurley365 blog where the Mayor of Make Believe will be waiting for you to hear what you think of the range! Don't forget to also pop over and like us on Facebook for more fun and behind the scenes peeks!

Thank you so much for dropping by today and I can't wait to hear what you think of everything!

Sarah x

World of Imagination Pom Pom Pets Selfie Giveaway!

Today, we are doing a little giveaway, you could be among the first to own one of these super cute Pom Pom Pets kits from the new World of Imagination range launching next week!

We've been having tons of fun with them already, as you can see...

Which gave me the idea for this giveaway! so here is how you can win one...

We want to see your silly selfies! we'll be joining in too sharing ours, you can post them on the World of Imagination Facebook page, on Twitter using the hashtag #sarahssillyselfies (you can tag me too if you'd like @scaryhurley #sarahhurley) and on Instagram using the same hashtag (I have the same user name on there too if you want to tag me there!)

There is no restriction on how many times you can enter and we're happy to see pet selfies or toy selfies or anything else you can dream up too, they don't have to be human, we want to see them all! On the 10th June we will be picking 3 winners (mine, B's & Lisa's favourites) to win a Pom Pom Pets kit of their choice

The competition closes at 12 midnight GMT on the 9th June so you have 5 days to get your entries in - we can't wait to see them!!

Thank you for dropping by today (and look out for my silly selfie on Instagram later... )

Sarah x

Sneak Peeks! *New* World of Imagination....

Today I'm sharing super exciting news and sneak peeks (my favourite!) As I mentioned, next week we will be launching something new and super exciting, a completely new brand and product range and something I have been working on for over a year! There are a ton of exciting things and products in the works - I can't even tell you how many! but the first few will launch next week.

Here are a couple of sneak peeks I've shared over on Facebook. Firstly... here is a little look into one of the boxes delivered last week (we are literally surrounded by boxes right now and have lots and lots more on the way - eeek!)

(little clue, this probably isn't for you might think...)

Secondly, here is a look at one of the new types of packaging, what could possibly be in these cute suitcases???

(little clue, it isn't anything from the box above...)

And thirdly, here is a little sneak at what I was creating today, this is a very small part of something bigger

 (little clue, this DOES go in the box above!)

Confused yet? I hope not too much! This range is called The World of Imagination...

You can find out a little more over on the World of Imagination Facebook page (I don't normally set up new pages and things for different ranges as I like to keep everything on my main page BUT this is too big to keep it just on my page!!) and there will be a lot more sneak peeks and news over there all week long before our big launch next week - I hope you'll come and join us!!!

Thank you for dropping by today and sharing in our excitement, we hope you love it all as much as we at Hurley HQ do!

Sarah x