BMW are leaving Second Life

I was unfortunately unable to make the inworld announcement today by Munich Express, the Second Life avatar of Achim Muellers, the Head of Brand Relations for BMW. However, he kindly IM'ed me the gist of the announcement:

BMW have decided they will be leaving Second Life in the near future.

This may not be a great surprise, but I have to say I am disappointed. I hope to find out more from Munich/Achim when I can, and will bring you more when I find out more.



On a personal note, I hope this does not mean the permanent disappearance of Herr Express from Second Life, as I have had many enjoyable debates and discussions with him in the past, and would welcome further such debates in the future.

UPDATE 31-07-2008:
I thought you might be interested to see some previous articles I posted on BMW. Perhaps the most illuminating is a chat with Munich/Achim from over a year ago. While This, this and this give you a bit more historical background.

BMW gets Interactive

After sorting out some teething problems, BMW have finally got their "energy efficiency" flying machine in full working order - and it's been worth the wait. Unfortunately, you can't just go and grab a copy for yourself. You have to arrange a test flight by contacting the tireless Munich Express (his girlfriend must be getting seriously p*ssed off with him by now!), who will sort you out.

Here's a couple of piccies of the flying machine - I call it that, because I can't think of a better expression, although the term rather conjures up images of the Wright Brothers, rather than a sleek Sc-Fi beast like this. If you look closely, you will see letter "H" on the 2 engine pods, while the pilot's pod is, one hopes, a place where s/he can breathe (so that'll be Oxygen then). Putting this all together, we end up with H2O... so we have a water-powered(?) vehicle, using Hydrogen as the actaul fuel. Nice model, huh?


Yeah... but how does it feel to fly? I'm usually really crap when it comes to operating machinery. This rule applies in RL as well as SL - but SL is particularly challenging. So it was with some trepidation that I took the helm. I found the H2O to be responsive without being to "jinky", and when I put the pedal to the metal, it went like a bat out of Hell. So that's the BMW brand preserved then. :-)

It also sped across the linked sims without a hiccup. I've had awful problems in the past with vehicles attempting to cross sim boundaries - but this little beauty took no notice of such inconveniences. And that meant I was able to get much more out of the flight. It was actually quite thrilling (I lead a quiet life), though next time I will use Mouselook mode - which should be awesome.

Two comparisons flashed through my mind as I was razzing about in this beastie. The first was the German rocket plane the ME-163, in that the H2O is small and incredibly fast; the second was the Schneider Trophy, as my flight involved flying low across the sea and low-lying islands in a single-seat plane with 2 dangly pod things.