March 27, 2006 - 8:43am

I think the priorities depend on the competitive nature of the marketplace.

Formulas miss the mark because most of them don't consider the social aspects of the web.

It is all about layering technologies with search... so it will be hard to write copy that sounds great and converts well if it has a formula in mind. It will be hard to write link worthy content if you have a formula in mind.

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